Corporate events like conferences, workshops, and seminars communicate important information, but who says they have to be stuffy and boring? A bit of fun never hurt anyone. In fact, fun…
In 2020, the COVID-19 pandemic devastated events across the globe. Almost three years later, the United States is finally making a widespread comeback, events included. Still, it’s not enough for…
In 2022, the United States saw 1,774 data breaches. And while 1,774 might not sound jaw-dropping, those breaches impacted an estimated 422,143,312 people. Cybersecurity for event planners is a recurring…
As event professionals, we often reflect on our past experiences and wonder what we could have done differently. Hindsight is 20/20, and it's natural to have moments of regret or…
With COVID-19 guidelines loosening up this year, it’s time to tighten up your 2023 marketing plan. If events fell to the wayside over the past few years, now’s the time…
Artificial intelligence (AI) tools have dominated the headlines lately. And tools like ChatGPT, Midjourney, and DALL-E have artists and writers sounding alarms about job security. So, what does this have…
In recent years, “cannabis” and “marijuana” have been hot topics of interest for event professionals. And with the increasing legalization of the psychoactive drug, conversations around cannabis for events are…
2022 is in the books, folks. 2023 is a squeaky, shiny new year that promises brands plenty of opportunities (and a few challenges). So, what can we expect in the…
As we continue to transition out of the pandemic and into 2023, the effects of economic downturn, layoffs, and budget cuts are felt across the tech industry. And with record-breaking…
Event goals are what you aim to achieve before, during, and after your event, and they impact almost everything event professionals do. So what happens when you crush your goals?…
Event technology has finally become an integral part of our event strategies. It’s taken us many years, even though many event profs have been preaching about numerous benefits of event…
Events - be they virtual, hybrid, or in-person - are an integral step in building your online community. And what better way to get some ideas going than by looking…
Hybrid events are continuing their march to become the new standard in the events industry. Let's face it: in-person events are not going anywhere - we all love to meet…
You’re gearing up to plan your next event, but you already feel overwhelmed between finding a venue, planning your A/V, and picking the perfect caterer. You need a little help,…
Every event professional understands that events are a form of marketing - especially in a B2B and B2C world. A Splash study shows that it might be the most powerful…
Getting caught up in the glitz and sparkle of planning an event is easy. Attendees should enjoy your event, but planning an event isn’t a pure act of kindness. As…
ticketDo you need to boost attendance and revenue at your events this year? Sometimes event planners need extra firepower to boost their events, and the proper pricing strategies can help…
The holiday parties are upon us, but colder weather means that COVID-19 is on the rise. Many companies may opt to exercise caution and consider pivoting to virtual and hybrid…
As an event planner, you know virtual and in-person events require a completely different setup. But before you get too entrenched in booking speakers or drawing up venue contracts, it’s…
The events industry is waking up to the importance of event data for reaching event marketing goals and proving ROI. A vast source of valuable data is attendee tracking -…
The event venue is where attendees eat, drink, network, and engage with your content. In short, it’s where the magic happens. But 40% of events are expected to be virtual…
In today's Whiteboard Wednesday, we tackle the question: What is an event chatbot? Chatbots and digital assistants have become our trusted companions at home and at work. They help us manage…
Unless you're an AV junkie or an event technology enthusiast, the world of all things audio-visual can seem too vast and complex to grasp. You can learn all about the…
The world of event production and AV can seem really confusing to outside observers. You might be asking yourself questions, such as: 'When can I use an outside AV company…
Sometimes getting an AV quote feels like a never-ending process and you only wish you could get your AV quotes faster. You go back and forth with your AV company,…
The #EventProfs community is a strong network of event professionals who’ve come together worldwide to share their ideas and insights and seek support in the ever-evolving event industry. Our thriving…
Today's #EventIcons guests recently launched a conference in 90 days, growing their attendance from 0 to 5,000 people. That event was a fantastic PLX conference focused on event partner marketing. …
Amid industry-wide event budget cuts, global inflation, and nationwide layoffs, teams across the events industry are forced to decide which things to keep, remove, or reduce in the budget. So…