The events industry is waking up to the importance of event data for reaching event marketing goals and proving ROI. A vast source of valuable data is attendee tracking -…
Anja GrcarSeptember 14, 2022
Community is the hot new buzzword in the events industry, and for a good reason. The ROI of building a community is staggeringly high. A thriving and engaged community can…
Will CurranSeptember 2, 2022
The event venue is where attendees eat, drink, network, and engage with your content. In short, it’s where the magic happens. But 40% of events are expected to be virtual…
Sonja HaydenSeptember 1, 2022
So, you’re planning a big event for your company — kudos to you! Event planning isn’t for the faint of heart; you certainly have a lot on your plate. Not…
Sonja HaydenAugust 25, 2022
The Event Brew squad is tackling a complex topic today; a topic most event planners have contemplated in the last two years. It's time to talk about audience engagement on…
Dustin WestlingJuly 7, 2022
Conference breakout sessions are a staple at every conference because they boost audience engagement and have the potential to make events truly unforgettable. They can make or break your event;…
Anja GrcarJune 22, 2022
Events are one of the most powerful marketing tools because they center around an intentionally designed experience. And experience is in high demand. According to Eventbrite's research, 77% of millennials…
Anja GrcarJune 15, 2022
The final step in the event management process is a follow-up meeting after the event to discuss the event's overall ROI, attendee and sponsor feedback, and make the necessary readjustments…
Kaitlin ColstonJune 10, 2022
Events and experiential marketing have established themselves as some of the most powerful marketing strategies. After all, lived experiences have a much more profound impact on an individual than emails,…
Anja GrcarJune 7, 2022
