Ashley Lawson is a big name in the travel meetings and incentives industry. Recently featured on the SITE Global and IMEX Instagram accounts, she’s also been featured closer to home.…
The events industry is waking up to the importance of event data for reaching event marketing goals and proving ROI. A vast source of valuable data is attendee tracking -…
On the last episode of #EventIcons, Erica Bishaf said, “A lot of organizations put about 60 - 80% of financial risk into one live event.” Unsurprisingly, companies are heavily invested…
Community is the hot new buzzword in the events industry, and for a good reason. The ROI of building a community is staggeringly high. A thriving and engaged community can…
The event venue is where attendees eat, drink, network, and engage with your content. In short, it’s where the magic happens. But 40% of events are expected to be virtual…
So, you’re planning a big event for your company — kudos to you! Event planning isn’t for the faint of heart; you certainly have a lot on your plate. Not…
The Event Brew squad is tackling a complex topic today; a topic most event planners have contemplated in the last two years. It's time to talk about audience engagement on…
Conference breakout sessions are a staple at every conference because they boost audience engagement and have the potential to make events truly unforgettable. They can make or break your event;…
Events are one of the most powerful marketing tools because they center around an intentionally designed experience. And experience is in high demand. According to Eventbrite's research, 77% of millennials…
The final step in the event management process is a follow-up meeting after the event to discuss the event's overall ROI, attendee and sponsor feedback, and make the necessary readjustments…