A recently published Freeman report highlights a significant shift in the demographics of B2B event attendees. With this new generation of younger, more diverse, and more educated attendees emerging, the…
Will CurranMay 18, 2023
Imagine an event where the audience takes the reins, curating the perfect musical experience by making real-time requests and communicating with the band. Today, we're thrilled to introduce you to…
Will CurranMay 8, 2023
Today's #EventIcons guests recently launched a conference in 90 days, growing their attendance from 0 to 5,000 people. That event was a fantastic PLX conference focused on event partner marketing. …
Will CurranApril 21, 2023
Regular events are one of the best ways to boost your pharmaceutical brand. Whether you’re hosting a training, conference, product launch, board meeting, peer dinner, or investigator meeting, high-quality pharmaceutical…
Sonja HaydenApril 4, 2023
Corporate events like conferences, workshops, and seminars communicate important information, but who says they have to be stuffy and boring? A bit of fun never hurt anyone. In fact, fun…
Sonja HaydenMarch 21, 2023
Ashley Lawson is a big name in the travel meetings and incentives industry. Recently featured on the SITE Global and IMEX Instagram accounts, she’s also been featured closer to home.…
Will CurranJanuary 27, 2023
The events industry is waking up to the importance of event data for reaching event marketing goals and proving ROI. A vast source of valuable data is attendee tracking -…
Anja GrcarSeptember 14, 2022
On the last episode of #EventIcons, Erica Bishaf said, “A lot of organizations put about 60 - 80% of financial risk into one live event.” Unsurprisingly, companies are heavily invested…
Will CurranSeptember 9, 2022
Community is the hot new buzzword in the events industry, and for a good reason. The ROI of building a community is staggeringly high. A thriving and engaged community can…
Will CurranSeptember 2, 2022
