Event goals are what you aim to achieve before, during, and after your event, and they impact almost everything event professionals do. So what happens when you crush your goals?…
As an event professional, you likely rely on some degree of creativity and inspiration to design events, drive innovation, and make your mark on the attendee experience. But when the…
Event gamification kind of sucks right now, but it doesn’t have to. Event organizers turn to gamification to try and drive engagement and rally excitement around an event. But more…
Event professionals can start their career paths in almost any job or industry. This is something the Brew Crew knows well, as today’s hosts share a combined 82 years of…
Our conversation today comes from a question sent in by one of our listeners named Genesis. She asked, “Why do event marketers receive more credit and respect than event planners?” …
Events are not exclusive to any industry, business, or group of people. Every year, from sports and weddings to big banks and marketing agencies, all kinds of people have events.…
The world is in transition, and event industry professionals are asking questions. Does event size matter? Many events are seeing the fall of pandemic safety regulations. Does this mean large…
In 2019, the events industry had a $1,135.4 Billion valuation, making the events industry well positioned to make an economic impact should planners support social movements like boycotts. But should…
Marketing has changed significantly over the last 10 to 15 years. Content marketing has seen a boom in activity. Twenty years ago, content marketing was what people wanted to be…
The great resignation has made waves across corporate America as people leave their jobs at unprecedented rates. Low pay, lack of opportunity for advancement, disrespect, and lack of flexibility are…