Events are an investment, and you need a strategy to get results. Your event strategy is the game plan for how you will get a return on this event. Whether…
Sonja HaydenNovember 23, 2022
You’re gearing up to plan your next event, but you already feel overwhelmed between finding a venue, planning your A/V, and picking the perfect caterer. You need a little help,…
Sonja HaydenNovember 8, 2022
Every event professional understands that events are a form of marketing - especially in a B2B and B2C world. A Splash study shows that it might be the most powerful…
Sonja HaydenOctober 18, 2022
Getting caught up in the glitz and sparkle of planning an event is easy. Attendees should enjoy your event, but planning an event isn’t a pure act of kindness. As…
Sonja HaydenOctober 4, 2022
You’ve made an effort to establish a community around your big annual event — way to go! But the hard work isn’t over just yet. At this point, you need…
Sonja HaydenSeptember 27, 2022
With so many events vying for your attendees’ attention, an intentional, targeted event marketing strategy can be an essential way to help your event stand out from the crowd. With…
Sonja HaydenSeptember 19, 2022
Events and experiential marketing have established themselves as some of the most powerful marketing strategies. After all, lived experiences have a much more profound impact on an individual than emails,…
Anja GrcarJune 7, 2022
Planning a safe event has always been part of the event industry, and it continues to get new meanings as years go by. Event safety, in a traditional sense, meant…
Kristen CooperJune 3, 2022
Let's talk about one of the most dreaded subjects in the events industry: the hybrid event budget. As an amalgamation of in-person and virtual events, hybrid events are complex, versatile,…
Anja GrcarMay 20, 2022
