Getting caught up in the glitz and sparkle of planning an event is easy. Attendees should enjoy your event, but planning an event isn’t a pure act of kindness. As…
Sonja HaydenOctober 4, 2022
With so many events vying for your attendees’ attention, an intentional, targeted event marketing strategy can be an essential way to help your event stand out from the crowd. With…
Sonja HaydenSeptember 19, 2022
Events and experiential marketing have established themselves as some of the most powerful marketing strategies. After all, lived experiences have a much more profound impact on an individual than emails,…
Anja GrcarJune 7, 2022
Planning a safe event has always been part of the event industry, and it continues to get new meanings as years go by. Event safety, in a traditional sense, meant…
Kristen CooperJune 3, 2022
Let's talk about one of the most dreaded subjects in the events industry: the hybrid event budget. As an amalgamation of in-person and virtual events, hybrid events are complex, versatile,…
Anja GrcarMay 20, 2022
The events industry is exciting, ever-changing, and sociable. It is teeming with various career opportunities. Being an event planner, event manager, or event marketer is a difficult job that demands…
Anja GrcarMay 13, 2022
Attendee retention rate is one of the most important event KPIs. When event planners measure how many attendees have attended their events before, they are getting insights into attendee loyalty.…
Anja GrcarApril 13, 2022
Chances are you've heard of asynchronous communication or learning before; the type of communication where participants don't interact in real-time (at the same time). In the case of learning, that…
Anja GrcarApril 8, 2022
Event profs have heard it time and time again: hybrid events are the way of the future in the events industry. They've risen from relative anonymity to stardom in 2020.…
Anja GrcarMarch 11, 2022
