Events and experiential marketing have established themselves as some of the most powerful marketing strategies. After all, lived experiences have a much more profound impact on an individual than emails,…
Anja GrcarJune 7, 2022
Let's talk about one of the most dreaded subjects in the events industry: the hybrid event budget. As an amalgamation of in-person and virtual events, hybrid events are complex, versatile,…
Anja GrcarMay 20, 2022
The events industry is exciting, ever-changing, and sociable. It is teeming with various career opportunities. Being an event planner, event manager, or event marketer is a difficult job that demands…
Anja GrcarMay 13, 2022
Attendee retention rate is one of the most important event KPIs. When event planners measure how many attendees have attended their events before, they are getting insights into attendee loyalty.…
Anja GrcarApril 13, 2022
Chances are you've heard of asynchronous communication or learning before; the type of communication where participants don't interact in real-time (at the same time). In the case of learning, that…
Anja GrcarApril 8, 2022
Event profs have heard it time and time again: hybrid events are the way of the future in the events industry. They've risen from relative anonymity to stardom in 2020.…
Anja GrcarMarch 11, 2022
Just two years ago, a hybrid event was nearly synonymous with a live-streamed in-person event. Most planners didn't even hear of them prior to 2020! But today, this perfect blend…
Anja GrcarJanuary 21, 2022
Back in the summer, the Einsteins of Events put out an extensive guide to hybrid events. Generally speaking, they come in all kinds of shapes and sizes, but we've summed…
Anja GrcarNovember 22, 2021
It's time for another episode of Whiteboard Wednesday, and this time we're building the ultimate event layout! Just like many other parts of your event, the layout is something that…
Will CurranOctober 6, 2021
