You’ve heard this before, but it bears repeating: Gen Z is unlike any generation we’ve ever seen. These young professionals and young adults are digital natives who are full of…
Sonja HaydenJune 20, 2023
The artificial intelligence (AI) revolution is more than a passing fad. Thanks to the increasing popularity of tools like ChatGPT and Midjourney, more organizations are saving time and money through…
Sonja HaydenMay 9, 2023
Amid industry-wide event budget cuts, global inflation, and nationwide layoffs, teams across the events industry are forced to decide which things to keep, remove, or reduce in the budget. So…
Will CurranApril 13, 2023
Regular events are one of the best ways to boost your pharmaceutical brand. Whether you’re hosting a training, conference, product launch, board meeting, peer dinner, or investigator meeting, high-quality pharmaceutical…
Sonja HaydenApril 4, 2023
With COVID-19 guidelines loosening up this year, it’s time to tighten up your 2023 marketing plan. If events fell to the wayside over the past few years, now’s the time…
Sonja HaydenFebruary 28, 2023
As we continue to transition out of the pandemic and into 2023, the effects of economic downturn, layoffs, and budget cuts are felt across the tech industry. And with record-breaking…
Will CurranFebruary 6, 2023
Do you need to boost attendance and revenue at your events this year? Sometimes event planners need extra firepower to boost their events, and the proper pricing strategies can help…
Sonja HaydenJanuary 24, 2023
Event management software can potentially make an event planner’s job more efficient. But when the right software doesn’t exist, planners are left to fend for themselves, often lacking solutions. In…
Will CurranJanuary 9, 2023
Throughout 2022, we discussed how event professionals could talk business and engage with the C-suite. We also talked about trends we witnessed and expected to see in 2023. That’s why…
Will CurranJanuary 6, 2023
