Every event planner wants high attendance for their event. That’s why we think it’s important that you have a checklist for marketing your event to get as many attendees as you can. Creating online content is one critical step in your event marketing strategy. Creating and running a blog where you share all the event news is, however, only half of the way. The other half is knowing how to promote your content to attract readers, and eventually attendees, a topic separately approached in an article from this week’s selection. Also, being a successful event planner requires a large network you can rely on when needed. How you can build successful relationships through networking is another favorite topic you’ll find out more about below.
Do you want your voice to be heard and respected within your social network? Do you want to speak the language of your followers and drive engagement? If you do want to know how to perform better on social media, you can learn how to add a psychological twist to your strategy and rely on data when adjusting the format or publishing times of your Facebook posts. This week’s articles are also focused on building engagement with your attendees before and after the event through crowdsourcing, a concept that uses the input or the feedback of your audience to design the event itself.
This week Einsteins’ Favorites reveals smart event lighting solutions that ensure cost-savings at your event and tells you about the revolutionary smart clothing becoming the next trend in wearable technologies. We also understand the rising trend of working in international teams. That’s why we warmly recommend you to follow Beth Knuppel’s (VP of talent management at Ericsson) advice on how to conduct virtual meetings in a productive way. Discover more interesting findings in this week’s articles!
Event AV is extremely complicated between all of your needs for lighting, sound, video, staging, and beyond. How would all of the complicated AV be set up if it wasn’t for Event AV labor? Labor can represent between 10% to 50% of your event AV budget depending on what you are doing. For this single large expense on your invoice, we wanted to share some of the concepts behind event AV labor, things to watch out, and ways you can get more for your labor dollar. Read More
If you need help with finding creative meeting ideas to impress your attendees or specific guidelines on how to organize employee events to engage with your team, or if you need advice about building the right learning process for attendees at your conference, you must read this week’s articles! They are chock-full of valuable information you can actually put into practice! Take a look!
So you’ve found your AV company (or preferably companies), and you’ve had meetings or calls with them to discuss your needs and they have created quotes for you. Now you have to compare AV quotes and make your decision. Stressful! Not only have we done thousands of quote walkthroughs with clients and helped them compared quotes, but we have also hired AV companies ourselves. Our goal is to share these secrets for reading and comparing AV quotes and AV vendors with you. This is how to compare AV quotes. So let’s jump right in.
This week Einsteins’ Favorites is all about powerful communication. Knowing how to keep a good relationship with event sponsors, or how to expand your network and benefit from your strategic connections or mastering the communications at an event to ensure a memorable experience for your attendees. Read on to get valuable insights on making your messages powerful and well-received on the other side!
This week on Einsteins’ Favorites we are revealing the best traveling solutions for event planners and give you some hints on where to find convenient airfares no matter if you travel for business or holiday. We are also sharing with you a must-read interview with Art Borrego, the C.E.O. of Alliance Tech, an expert in innovative event technologies. And don’t miss out the great advice about how it’s best to proceed after the event with all the information and the contacts we collected. These are just some of the most important titles this week. Discover even more in the articles below!
This week we try to keep up with the latest event technology solutions and share some predictions about the changes we will be experiencing next year. We know how valuable an asset time is, so we are bringing you a few productivity apps to make the most out of your limited time. Last but not least, we reveal deeper motivations for attending a conference other than education and networking. Enjoy your reading!
In the wild, wild west world of AV and event production, it can be a crazy, confusing world. We often get asked, “When can you use an outside AV company and when are you required to use an in-house AV company?” Sometimes the answer results in as much as a 25% increase in AV costs as we’ve talked about in previous blog posts. Your event budget is very important and sometimes you just don’t have room for an additional 25% costs for your event. This blog post is to help you navigate when you can use an outside AV company and when you are required to use the in-house AV company. This same methodology can also be applied to other vendors such as catering. Read More