This week in Einsteins’ Favorites you’ll find some helpful suggestions for how you can improve or strengthen relationships with your event planning team. As powerful new technologies emerge, we can expect a radical change in the next few years in how we work and live. Read about all this and more in the articles below!
Imagine walking onto the field of your favorite teams stadium for a dinner of extravagant proportions. The tables are set, bars are open, and there is a call over the PA asking everyone to take their seats*. Suddenly, the lights go out like its Super Bowl 2013. In a flash the seat you are sitting on lights up to match the color of your companies brand – then the tables – then the bars. Read More
Psst, hey you. Want some dope? What do you mean you don’t do drugs? Hey hold on, don’t call the cops on me!
Okay, I see the confusion. I actually meant dopamine. Isn’t dope short for dopamine? No? Huh, you learn something new everyday.
Increase Dopamine = More Productivity
What’s dopamine? Dopamine is a neurotransmitter that our brain produces to nudge us into doing stuff. It’s the main reason why we can focus and achieve great things even if the payout isn’t immediate or obvious.
And don’t worry, you can’t even take dopamine since it’s something your brain produces for itself. But what you can do is increase dopamine in your system to help you stay focused, productive and motivated. If you want to be productive and get things done, here’s a few ways to boost your dopamine levels. Read More
Did you know that Neil Gaiman didn’t actually go to university? And yet here he is, talking at a commencement speech and giving life lessons to graduates. Strange how things turn out, don’t they?
If you don’t know who Neil Gaiman is, he’s the creator of The Sandman comic books as well as the author of several novels. American Gods and Coraline (which incidentally was also turned into a movie) come to mind, as well as Good Omens which he worked on with the late Terry Pratchett. I’ve read many, many of his works and he really creates these amazing worlds which just suck you in and never spit you out. Read More
This week Einsteins’ Favorites brings you valuable insight into what great managers do to engage and communicate well with their employees. It also reveals practical tips to get the most out of your experience at an event and shows you how to optimize your copy and increase conversion rates.
This week Einsteins’ Favorites focuses on event marketing tips as well as on improving your marketing through targeted email communication. Another key learning to take is how to use visual content on social media sites at its best and grow your social influence online.
How much free time do you have each day? Do you even know what the term “free time” means anymore? If you’re like most Americans, probably not, and the people you email are in the same boat. Very few people know how to effectively email busy people, and it shows – like me, you probably zip through your inbox each morning, archiving or deleting dozens of emails without ever reading past the subject line.
But then there’s that one email – the one that makes you pause as you go down the list, checking off boxes or hitting the delete key. The one that you open up and actually read. The one that maybe even makes you hit “reply.”
Keep reading to learn how to write that email. Read More
Social media is like flash photography: even if you ban it from your event, people will still stubbornly use it. Several times, in fact, just to spite you. Unlike annoying strobe flashes though, tweets and updates are actually something you can turn around to your advantage.
Even though whatever someone posts online about your event is largely out of your control, it’s still just a reflection of how people experience your event. If they really love your event, people will rave about it for days. If it really sucks, prepare for an avalanche of hate. And yes, nobody actually cares to tweet about “meh” events.
One thing is certain though: social media has made a huge impact in the events industry, which is why we have Julius Solaris of Event Manager Blog for this week’s Best Event Talks. He shares a few stats and tips on how to make the most out of social media for your event. Read More
This week Einsteins’ Favorites brings you valuable tips to make your content marketing strategy more successful. Find out how to become a great copywriter, watch out for new ideas to improve your visual content and take inspiration from TED’s successful content strategy.
This week Einsteins’ Favorites gives you access to the ultimate social media guide for event professionals when it comes to using LinkedIn and Facebook. It also reveals specific ways in which you can unlock your social reach by crafting relevant headlines for your audience.