This week, we take a look at the new industry event, Ctrl Alt Del, which has risen from the cancellation of a major industry conference. From their website: [CTRL] + [ALT] + [DEL] will transmit the amazing energy of events world movers & shakers across the globe, hitting a mental reboot to evolve our industry. With some of the strongest voices we will address critical topics that keep us up at night, talking through and finding solutions for New Breeds of Event Planners & Event Strategists, ROI on Networking, Integration Power to Improve Event Performance, Digital Transformation, Community Building, Digital Engagement, and Diversity at Events. This week, we feature the planners behind the conference as well as some of the amazing people who support it through speaking, hosting pop-up events or promoting on social media. If you have not heard about Ctrl Alt Del, it will be hosted worldwide on Tuesday, August 23rd 2016 from 10:00 AM – 4:00 PM ET. You can register to attend for free on their event page. Read More
Event gamification is not what you think. Dozens of articles made you believe that by downloading an app you are ready to gamify an event. How many times it worked? Did you saw lots of happy faces? Can you say that it improved the quality of the event you produced?
If the answer is “no”, then follow me. I’ll initiate you in the science of event gamification. And no, you won’t have to download those multiple gamified apps each event manager “should know”. Read More
You’d probably be shocked to discover just how much time you’re actually spending on your emails every day: you may think it only adds up to 30 or 60 minutes each day, but the truth is, for most of us we’re spending a lot more time than that handling our emails.
And for Event Professionals, you simply don’t have time to waste: it’s imperative that you reduce the amount of time you spend dealing with emails.
Below we’ve listed 8 tips on how to (re)gain control of your Inbox and to get effective email management. Read More
Event technology seems to be brought up in every conversation we have on #EventIcons, and we can’t have a conversation about technology without talking about one of the biggest technologies in the events industry, RFID (Radio-frequency identification). We decided to bring in the grand father of RFID for events, Anthony Palermo! Anthony is the co-founder and CEO of Connect & Go (RFID for events and stadiums), co-founder and CEO of Retail Connect (RFID for retail), and the Founder and CEO of RFID Academia (education on RFID). We talk about do’s and don’ts of RFID, as well as creative ideas to use RFID for your next event. Enjoy this weeks technology packed #EventIcons! Read More
There are dozens of associations who bring together event professionals of all kinds, however one you might not know about is the The Association for Women in Events. Founded just 2 years ago, it bring together the top women in events to a place to find resources, mentorship, and career guidance/enhancement. Marie-Claire Andrews: Founder and CEO of ShowGizmo, which is a full-scale event management and promotion solution for events and also Carrie Abernathy CMP, CEM, CSEP: Co-Founder & President at Association for Women in Events, are our amazing guests. We will be discussing what got them into the industry and their biggest challenges in the industry. Learn some tips and tricks for both suppliers and planners to taking your event to the next level! Read More
Social media for events has to be one of the hottest topics of the last few years! When people are at events, they are constantly on social media sharing their experiences so I wanted to bring together the biggest names in digital marketing and social media to talk about the rights and wrongs of social media for events. This week’s guests are Jason Allan Scott, host of The Guestlist Podcast, Author of The Eventrepreneur Series, and founder of VenueMe & NonInvasives, which is all about cyrotechnology, Miguel Neves (NEVS): Senior Online Community Manager of IMEX (15,000 in attendance Frankfurt and 12,000 in attendance in Vegas) and Jay Feitlinger. Chief Executive Officer of StringCan Interactive, Digital Marketing Strategist, Inbound Marketing Consultant, Entrepreneur, Speaker, and Business Consultant. Jason and Miguel and I all met at IMEX last year at the Event Technology of the Year awards. Jason is the master of social media and Miguel manages all online activities for IMEX. Jay and I go WAY back. We are both actively involved in the Entrepreneur’s Organization (a global non-profit for leading entrepreneurs). When I joined, Jay recognized me, and said, “You’re the guy with the amazing Facebook page”. Turns out, he gave a presentation and used me as an example a few weeks prior. Jay runs the best digital marketing strategy company I know and is one of the most brilliant minds in digital marketing. Read More
Content marketing is all the buzz today and we wanted to get the people who are crushing it in content marketing in the event industry. My guests this week are David Epstein, Content Marketing Manager of Bizzabo, who is a content marketing and brand building expert focused on building a marketing machine to educate event planners about a SaaS solution! I’m also joined by Kristen Carvalho, Senior Content and Social Media Manager at eTouches. Kristen Carvalho joined etouches in November 2013 and is the company’s Senior Content and Social Media Manager. She is charged with setting and executing the social media and content strategies to support the marketing team efforts to increase equity and online brand awareness. Big shout out to Laura Lopez for hosting this week’s episode while I was in the Panama jungle! Read More
Last week, Social Tables released its debut episode of the self-produced hospitality podcast, “Turn of Events” – a podcast about events and the people that make them happen and we were honored to be featured as it’s first guest on the podcast!
From best practices in boosting attendance at your next event, to getting inside the mind of a property, “Turn of Events” brings a unique transparency to the ever-evolving industry we find ourselves in. In each episode, they will feature stories about planning successes and mishaps, industry innovations, and the people behind the scenes who provide the energy of every event.
The state of the meetings and events industry lends itself to a new generation of storytelling and sharing of ideas. Our industry finds itself at the intersection of needing faster communication and more efficient technology within events.
This hospitality podcast aims to speak directly to meeting planners and properties alike, with the goal of bringing critical thought-leadership in the world of events. Read More
New York Comic Con is the East Coast’s biggest and most exciting popular culture convention. They featured the greatest in comics, graphic novels, anime, manga, video games, toys, movies and television. New York Comic Con is the largest pop culture convention in America and the only one that takes place in the comic book, publishing, media and licensing capital of the world. ReedPop is the organization behind New York Comicon and many other pop culture events around the world including PAX, Chicago’s C2E2 and Emerald City Comicon. This week we are speaking with three awesome guys from ReedPOP, Senior Global Vice-President, Lance Fensterman; Director of Comic Talent, Jim Demonakos; & Event Director, Mike Armstrong. Endless did the production for Emerald City Comicon, and worked directly with Jim to bring his vision to life and we are honored to have them on the show! Learn about what it is like planning New York Comic Con and the many other events they host every year! Read More
Wondering how to increase event registrations? Since the mid-1990’s ecommerce has played an ever growing role in people’s lives. It started with platforms like Ebay and Paypal, and grew with companies like Zappos and Amazon. Today, nearly 170 million people shop on e-commerce platforms in the United States (which is about every single adult-aged person).
As a result, companies in the ecommerce industry have learned a thing or two about optimizing the digital experience of potential customers in order to increase revenue.
Event planners using event registration software to handle their ticketing or registration needs should take a page from the ecommerce industry, by optimizing the registration experience for potential attendees.
Here are three principles that have helped companies like Amazon, Nike, Walmart and Uber to dramatically increase purchases. Read More