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experiential events
Event Trends
October 19, 2017

Experiential Events Everything You Need to Know to Make Yours a Success

In a climate where marketing is having to become increasingly adaptable and innovated in order to create an impact, we are seeing a turn toward experiential events to stand out from the crowd. We’ve seen a shift in the way…
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event staff
Einsteins' Favorites
October 13, 2017

Build Better Events Through Education Sessions, Healthy Food, Training Event Staff, And More

If you think your events are getting a bit stale, there are a few ways to freshen them up without spending a lot of time and money. For one, you could focus on better hospitality. Simply thinking about the wellness…
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engaging the five senses in event planning
Event Planning Tips
October 12, 2017

Engaging the Five Senses in Event Planning

Companies are always looking for ways to break away from the pack. Marketing plans often include strategies on how to communicate a company’s message. We see this in advertising, social media, product displays and other promotional and marketing tactics. A…
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Einsteins' Favorites
October 6, 2017

Tips For Planning an Event: Avoiding Last-Minute Registrations, Preparing for Event Problems, and More

When planning an event, problems are unavoidable. You might have everything happen according to plan and still hit a few (hopefully minor) snags here and there. The key to solving these problems, and even avoiding most of them, is preparation.…
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event timeline
Event Planning Tips
October 5, 2017

Everything You Need to Know to Create Your Event Timeline

Having an event timeline is an integral part of the event planning process. The event timeline is your guiding company through the planning process. Without a timeline, in place, you will find yourself lacking focus and potentially missing important deadlines.…
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how to get sponsorship for an event
Einsteins' Favorites
September 29, 2017

Working With Clients: How to Get Sponsorship for an Event and Helping Clients Dream Big

You need a great sponsor to produce a great event. In this week's roundup, we found out how to get sponsorship for an event and where to find these sponsors. We also discovered how to nudge clients to dream big…
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difficult clients in the event industry (1)
Event Planning Tips
September 27, 2017

How to Deal with Difficult Clients in the Event Industry

Event professionals work with many different types of clients. Often this is one of the best parts of the job. Clients can be delightful, perhaps even becoming a close friend or advocate for your business. Some clients aren't memorable, devoid…
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improve audience engagement
Einsteins' Favorites
September 22, 2017

Improve Audience Engagement With Technology and Techniques

These days, it's not enough to draw a crowd to an event. You also need to ramp up and improve audience engagement to create a truly impactful event. Fortunately, we have a lot of technology and techniques at our disposal…
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