Social media for events has to be one of the hottest topics of the last few years! When people are at events, they are constantly on social media sharing their experiences so I wanted to bring together the biggest names in digital marketing and social media to talk about the rights and wrongs of social media for events. This week’s guests are Jason Allan Scott, host of The Guestlist Podcast, Author of The Eventrepreneur Series, and founder of VenueMe & NonInvasives, which is all about cyrotechnology, Miguel Neves (NEVS): Senior Online Community Manager of IMEX (15,000 in attendance Frankfurt and 12,000 in attendance in Vegas) and Jay Feitlinger. Chief Executive Officer of StringCan Interactive, Digital Marketing Strategist, Inbound Marketing Consultant, Entrepreneur, Speaker, and Business Consultant. Jason and Miguel and I all met at IMEX last year at the Event Technology of the Year awards. Jason is the master of social media and Miguel manages all online activities for IMEX. Jay and I go WAY back. We are both actively involved in the Entrepreneur’s Organization (a global non-profit for leading entrepreneurs). When I joined, Jay recognized me, and said, “You’re the guy with the amazing Facebook page”. Turns out, he gave a presentation and used me as an example a few weeks prior. Jay runs the best digital marketing strategy company I know and is one of the most brilliant minds in digital marketing. Read More
Content marketing is all the buzz today and we wanted to get the people who are crushing it in content marketing in the event industry. My guests this week are David Epstein, Content Marketing Manager of Bizzabo, who is a content marketing and brand building expert focused on building a marketing machine to educate event planners about a SaaS solution! I’m also joined by Kristen Carvalho, Senior Content and Social Media Manager at eTouches. Kristen Carvalho joined etouches in November 2013 and is the company’s Senior Content and Social Media Manager. She is charged with setting and executing the social media and content strategies to support the marketing team efforts to increase equity and online brand awareness. Big shout out to Laura Lopez for hosting this week’s episode while I was in the Panama jungle! Read More
Last week, Social Tables released its debut episode of the self-produced hospitality podcast, “Turn of Events” – a podcast about events and the people that make them happen and we were honored to be featured as it’s first guest on the podcast!
From best practices in boosting attendance at your next event, to getting inside the mind of a property, “Turn of Events” brings a unique transparency to the ever-evolving industry we find ourselves in. In each episode, they will feature stories about planning successes and mishaps, industry innovations, and the people behind the scenes who provide the energy of every event.
The state of the meetings and events industry lends itself to a new generation of storytelling and sharing of ideas. Our industry finds itself at the intersection of needing faster communication and more efficient technology within events.
This hospitality podcast aims to speak directly to meeting planners and properties alike, with the goal of bringing critical thought-leadership in the world of events. Read More
New York Comic Con is the East Coast’s biggest and most exciting popular culture convention. They featured the greatest in comics, graphic novels, anime, manga, video games, toys, movies and television. New York Comic Con is the largest pop culture convention in America and the only one that takes place in the comic book, publishing, media and licensing capital of the world. ReedPop is the organization behind New York Comicon and many other pop culture events around the world including PAX, Chicago’s C2E2 and Emerald City Comicon. This week we are speaking with three awesome guys from ReedPOP, Senior Global Vice-President, Lance Fensterman; Director of Comic Talent, Jim Demonakos; & Event Director, Mike Armstrong. Endless did the production for Emerald City Comicon, and worked directly with Jim to bring his vision to life and we are honored to have them on the show! Learn about what it is like planning New York Comic Con and the many other events they host every year! Read More
Wondering how to increase event registrations? Since the mid-1990’s ecommerce has played an ever growing role in people’s lives. It started with platforms like Ebay and Paypal, and grew with companies like Zappos and Amazon. Today, nearly 170 million people shop on e-commerce platforms in the United States (which is about every single adult-aged person).
As a result, companies in the ecommerce industry have learned a thing or two about optimizing the digital experience of potential customers in order to increase revenue.
Event planners using event registration software to handle their ticketing or registration needs should take a page from the ecommerce industry, by optimizing the registration experience for potential attendees.
Here are three principles that have helped companies like Amazon, Nike, Walmart and Uber to dramatically increase purchases. Read More
I actually visited the Red Frog office a few weeks back and met with their Co-CEO, Ryan Kunkel. They are huge on culture and producing iconic events. Red Frog Events began in 2007 when founder Joe Reynolds was inspired by the show “The Amazing Race” and decided to create unique, fun events that everyone could enjoy. My guests this week, are Christiane Pheil , the company’s official Tackler of Talent, who plays an intricate role in the Firefly Music Festival and all of their events (she’s a badass), and Caitlyn Kahan, Superstar of Style and handles the entire vendor relations department and has been with the company since working Firefly in the merchandise tent and evolved into back of house operations to vendor relationships (she’s a badass too). Read More
Planning a conference, trade show or expo isn’t without its challenges. Among them is dealing with sponsors and exhibitors. In a previous post we talked about how to attract them to the events. However, even after partners have been secured, details have been ironed out and tickets have been sold, you’ve still got another potential hurdle lingering: ensuring sponsors are happy with the experience and sometimes the best way to do this is by driving more traffic to exhibitors’ booths.
No matter the event, sponsors and exhibitors come to the table with unique sets of goals and objectives. Meet or exceed expectations and you’ve set the stage for a long term relationship ripe with incremental revenue potential. Miss the mark and you’ll not risk losing the business but could also wind up alienating future prospects — bad word of mouth can be risky for any planner.
How to ensure you hit the mark for every sponsor, every time? For starters, be sure you’re clear on partner objectives going into the event. To find out a raffle fell short or a brand had “too few” email sign ups after the fact leaves you with limited make good options — knowing those goals going in helps you and your team keep a close eye on progress and pre-determined benchmarks as the event goes on, troubleshooting as needed. And, second, be sure to focus your efforts and attention on driving booth or exhibit traffic. Regardless of a sponsor’s specific objectives, chances are it involves driving attendees to their booth or other brand presence. Start there and you’ll position your partners and yourself for success. Here’s where to start. Read More
These days everyone is talking about live streaming as being an alternative to being at the event. Well, far too often, the quality does not even match what it’s like to be there. My guests this week, Dusty Kraatz, Nicholas Roselius, and Jon Burke, created the first ever 4k live stream at SXSW this year and we’re here to talk more about the future of streaming and what it’s like to be on the bleeding edge of streaming tech. Read More
In the March 2016 issue of the Phoenix Business Journal, Endless featured on the front page and was named one of the top meeting & event planners and commented on the coming event trends in 2016, and Will Curran shared the story of the most unusual event he planned. In this article, the top names in the events industry shared their view on the bright future for events in the next year. Read More
An event venue can make or break the look and feel of an event. This is something that most event planners already know quite well. The problem is that many organizers find it difficult to find an innovative event venue that is affordable, and easily accessible. While hotel conference centers are easily accessible, they often don’t feel innovative, and they are often expensive unless reserved well in advance.
This article is designed to help event planners identify venues that will inspire event attendees, without breaking the bank. Read More