With minutes until the curtain draw, you peer into the sold out stadium as the crowd roars in anticipation. This is the moment you’ve been dreaming of.
At this time of year, my family has a tradition to run through every Christmas movie in our collection. We watch them one by one, repeated on demand until everyone can recite each by heart. One story catches me off-guard every year. The Prime Minister of Britain has the courage to stand-up to the naysayers, take a risk and be vulnerable. He bucks tradition and his audience loves him for it. I enjoy this story as it is counter-intuitive. Being vulnerable to many is a sign of weakness. Yet, in the Prime Minister’s vulnerability, his authenticity shines through and the world applauds him (keep reading to find out the movie). We can use this approach in event marketing knowing that as a brand you can be vulnerable and still win. Social media live streaming is the tool that can enable this. Read More
Event gamification is not what you think. Dozens of articles made you believe that by downloading an app you are ready to gamify an event. How many times it worked? Did you saw lots of happy faces? Can you say that it improved the quality of the event you produced?
If the answer is “no”, then follow me. I’ll initiate you in the science of event gamification. And no, you won’t have to download those multiple gamified apps each event manager “should know”. Read More
This week we are focusing on the future of Event AV and we have some amazing guests joining us! This week’s show will feature Brandt Krueger and Alissa Hurley. Brandt, an expert in AV and event tech, currently teaches many public and private classes through the Event Leadership Institute, and is the owner of Event Technology Consulting. Alissa has over 20 years of experience in corporate events and marketing, and is the National Director (Client Solutions and Emergent Technologies) at FMAV. These event gurus are here to answer all of our questions about Event AV and where we are heading. Want to stay on the cutting edge? Want to know what’s hot and what’s coming up next? This is the place! Read More
Wondering how to increase event registrations? Since the mid-1990’s ecommerce has played an ever growing role in people’s lives. It started with platforms like Ebay and Paypal, and grew with companies like Zappos and Amazon. Today, nearly 170 million people shop on e-commerce platforms in the United States (which is about every single adult-aged person).
As a result, companies in the ecommerce industry have learned a thing or two about optimizing the digital experience of potential customers in order to increase revenue.
Event planners using event registration software to handle their ticketing or registration needs should take a page from the ecommerce industry, by optimizing the registration experience for potential attendees.
Here are three principles that have helped companies like Amazon, Nike, Walmart and Uber to dramatically increase purchases. Read More
Planning a conference, trade show or expo isn’t without its challenges. Among them is dealing with sponsors and exhibitors. In a previous post we talked about how to attract them to the events. However, even after partners have been secured, details have been ironed out and tickets have been sold, you’ve still got another potential hurdle lingering: ensuring sponsors are happy with the experience and sometimes the best way to do this is by driving more traffic to exhibitors’ booths.
No matter the event, sponsors and exhibitors come to the table with unique sets of goals and objectives. Meet or exceed expectations and you’ve set the stage for a long term relationship ripe with incremental revenue potential. Miss the mark and you’ll not risk losing the business but could also wind up alienating future prospects — bad word of mouth can be risky for any planner.
How to ensure you hit the mark for every sponsor, every time? For starters, be sure you’re clear on partner objectives going into the event. To find out a raffle fell short or a brand had “too few” email sign ups after the fact leaves you with limited make good options — knowing those goals going in helps you and your team keep a close eye on progress and pre-determined benchmarks as the event goes on, troubleshooting as needed. And, second, be sure to focus your efforts and attention on driving booth or exhibit traffic. Regardless of a sponsor’s specific objectives, chances are it involves driving attendees to their booth or other brand presence. Start there and you’ll position your partners and yourself for success. Here’s where to start. Read More
An event venue can make or break the look and feel of an event. This is something that most event planners already know quite well. The problem is that many organizers find it difficult to find an innovative event venue that is affordable, and easily accessible. While hotel conference centers are easily accessible, they often don’t feel innovative, and they are often expensive unless reserved well in advance.
This article is designed to help event planners identify venues that will inspire event attendees, without breaking the bank. Read More
For many event organizers, event sponsors are a major source of revenue that can be the difference between a profitable event and one that is a true money pit. But regardless of your event planning experience, finding, winning and keeping great event sponsors is a poorly understood and time-consuming undertaking.
To help organizers maximize their revenue, we’ve distilled three principles from our eBook, Catching The Big Fish: The Event Sponsorship Guide, that will make securing the right sponsors easier. You can download the whole eBook here. Read More
The success of your next event largely depends on the event staff you hire. Have you ever hired event staff to stir up excitement, only to see them lounging in the shade with a cup of water? If the answer is yes, then you know just how important event staffing is. To ensure participants will have a blast at your next event you must find the perfect hires and location to set the right mood.
This guide shares useful tips for choosing the right events staff. Following these steps will ensure that you hire event staff members that can relate to your audience, not turn them off. Read More