On June 19th, 2014, BizBash held the Event Innovation Forum where industry specialists could give talks pertaining to their specializations and how their knowledge can help others in the events industry. Todd Hawkins, C.E.O. and President of Todd's Group, gave a talk that day about how to plan on a budget without sacrificing innovation. As an event professional working in the non-profit sector, Hawkins is no stranger to planning events on a tight budget. He\u00a0speaks about his experience planning non-profit events and how his experience can be applied throughout the industry. Todd Hawkins conveys his experiences and tips in\u00a0the video below: Video: In this talk, Hawkins talks about his experience attending non-profit events as a child and as a teenager and feeling perpetually bored by their proceedings. After inadvertently getting into the non-profit sector, he decided to look back on his experiences as an attendee and change the way non-profit events are planned and executed. He emphasizes creating a new and unique experience for your donors and attendees. He gives the example of the LA Suitcase Party, a non-profit event that attendees bring a suitcase to in case they win the raffle for a trip. The winners leave on their trip via a private jet directly from the event. Definitely a cool, unique, and intriguing idea for a non-profit event that will entice people to attend. Hawkins talks about the important role that sponsors can play in your events and how to best go about getting them. You need to think about how your event can benefit the sponsors. Thinking this way will help get sponsors on board and have them underwrite many costs associate with the event. What do you think about Todd Hawkins' talk and his opinions about planning for the non-profit sector? Let us know in the comments below!