Imagine trudging into a convention center with expectations of seeing the usual white fluorescent lights and long, drawn-out presentations. As you walk through the doors, you are immediately surprised to…
Today we are talking all about event key performance indicators (KPIs). Key performance indicators measure event success. This can be confusing, what exactly are we measuring? Why do I need…
Do you ever feel like your events are missing something but you aren’t sure what? Do you find yourself wishing that you had better content, interesting videos and more. If…
We predicted a trend for Artificial Intelligence (AI) to show its potential in 2018, and now we’re anticipating its dominance in the years to come. Notably, in the form of…
We’re seeing a 2018 event trend for creating a personalized event experience. That means understanding what the individual (or attendee profile) wants and tailoring aspects of the event to suit…
What are event operations? To us, event operations are the people behind an event that event planners often don’t see and hear. The very heart of event management and production!…
Tech continues to play a more significant role in events, from both a planning and experiential perspective. Excitingly, virtual attendance at events is not only possible but is now becoming…
The #Metoo movement is an international movement against sexual harassment and assault. It has empowered people throughout the world and given a voice to the voiceless. Like all industries, the…
INBOUND is arguably one of the most-watched, must-attend events in our current times. Everyone wants to go. The event continues to attract an incredible audience around brilliant programming and content.…
What are chatbots? They are a program that takes a process that is chat-driven and makes it consistent for a user. They give the same answers each time unlike a…