Today on #EventIcons we’re talking about the life of a creative agency. We will be learning from Mills James. For more than three decades Mills James has been helping some…
Do you ever feel like your events are missing something but you aren’t sure what? Do you find yourself wishing that you had better content, interesting videos and more. If…
Incentive programs are a big piece of the events industry. The expectations for incentive programs continue to change. It’s no longer only salespeople that are getting rewarded. Companies are focusing…
The #Metoo movement is an international movement against sexual harassment and assault. It has empowered people throughout the world and given a voice to the voiceless. Like all industries, the…
INBOUND is arguably one of the most-watched, must-attend events in our current times. Everyone wants to go. The event continues to attract an incredible audience around brilliant programming and content.…
CEMA (Corporate Event Marketer Association) is a booming community. With 800 members and growing, CEMA needs to be on your radar. CEMA focuses on relationships and conversations first. This is…
As an event prof managing client expectations should always be top of mind. Managing client expectations helps both you and your client have clarity working together. This will also keep…
Influencer marketing can be a powerful way to attract more attention to your events. Many brands and events use influencer marketing that are looking to become more well known or…
Family-friendly events can be a challenge for event planners. Often times planning events with kids feels out of our realm or at least out of our comfort zone. Family-friendly events…
The evolution of event tech and the evolution of event planners go hand in hand. Technology has completely changed the role of an event planner. In today's world, you need to be…