Influencer Marketing – #EventIcons Episode 112

Influencer marketing can be a powerful way to attract more attention to your events. Many brands and events use influencer marketing that are looking to become more well known or position themselves with a certain audience. Using influencers is a really unique way to do this. Influencers have a strong understanding of their audience. They can help brands and events alike launch their businesses to new heights.

In today’s episode of #EventIcons our iconic panel Nick Borelli of Borelli Strategies, Melissa Brandle of August United, and Rachel Stephan of snöball event influencer marketing join us for an in-depth discussion on influencer marketing at events. They will discuss what defines an influencer. What size and types of events benefit from influencers. The difference between digital and in-person influencer campaigns. We will cover strategies for successfully using influencer marketing and so much more. If you have thought about using influencers to market your event you can’t miss this episode!

We want to help keep you up-to-date with the latest and greatest! Below, in our Epic Resources section, we link the awesome insider favorites that were mentioned in this episode! You WANT to check these out! What has been your favorite episode so far? Comment below and let us know!

You’re watching this recording of our episode here on our blog, but wouldn’t you rather watch live, ask your own questions, and participate in person? Subscribe now to watch live! (We’ll remind you of upcoming episodes.) We would love for you to join us LIVE and bring your questions for our icons. This is all for you!

People like to do business with people they trust over Brands. @NickBorelli Share on X An Influencer is someone who has a presence online and social who has a certain number of followings. @MelissaBrandle Share on X Influencers are not paid. They are doing it for free. They are part of an event in a way! @StephanRachel Share on X


How To Subscribe:

Follow our iconic guests on Twitter:

Check out the epic resources mentioned in this episode:




 

Will Curran

Information junkie, energetic, and work-a-holic are just some of the words we can use to describe Will Curran. Aside from spending 20 out of 24 hours a day working as the Chief Event Einstein of Endless Events, you can catch Will ordering a chai latte or watching The Flash with his cats. He is also well known for his love of all things pretzels.

Share
Published by
Will Curran

Recent Posts

Crafting Corporate Events That Resonate with Gen Z

You’ve heard this before, but it bears repeating: Gen Z is unlike any generation we’ve…

June 20, 2023

The Line Between Attendee Data and Privacy

Navigating event attendee data requires the right balance between collecting valuable information and respecting event…

June 15, 2023

Do You Need Event Planning Certifications?

The events industry is a melting pot of talent and diverse backgrounds, with event professionals…

June 5, 2023

New Report Finds B2B Event Attendees Are Getting Younger

A recently published Freeman report highlights a significant shift in the demographics of B2B event…

May 18, 2023

From Matchmaking To Content Creation: How AI Is Revolutionizing Event Planning

The artificial intelligence (AI) revolution is more than a passing fad. Thanks to the increasing…

May 9, 2023

uRequest Live: Unleashing the Power of Audience-Driven Events

Imagine an event where the audience takes the reins, curating the perfect musical experience by…

May 8, 2023