Event problems: we eat them for breakfast. And lunch, and dinner, and dessert too. While we get a constant stream of issues in our line of work each day, it’s also what makes this career so exciting and fulfilling.
If you’re getting a bit overwhelmed, maybe we can help? First, know what the top stressors for planners are. Then, learn the top issues we all face. After that, it’s time to get help either from your team or through tools.
Corporate event planning is a tad more tedious than other planning gigs. Maybe it’s because there are more of these events than ever and the competition has gotten that much fiercer. This is why it’s important to adopt a long-term strategy so that all essentials are taken care of at least a year before the event. It all starts with goal setting and the establishment of a rough draft budget. Then, you have to start scouting the venue, vendors, and speakers, with your eyes set on a specific date. You should approach sponsors at this early stage as well. But that’s just the first phase. Read on about the rest in this handy checklist.
So many things run around a meeting planner’s mind but there are only a few big things that really drive us nuts. This guide compiles these stressors which, not surprisingly, start with the basics: WiFi, AV, and power sources for attendees, and so many other event problems. There are also multi-layer issues like data security at events and the consistency of service, along with challenges in the F&B segment. All of these are important and have varying degrees of complexity, and all are best-taken care of by collaborating and sharing the best ideas.
So many things have changed in meetings in such a short span of time. Virtual meetings are not just a reality but a necessity. Commissions have dropped to 10%. Experience has been pegged as the single most important aspect of an event. All these have business repercussions, such as the institution of a more predictable and more transparent business model and the establishment of the importance of value as a driver in events. Both technology and the management expectations have also taken center stage.Trade show success largely hinges on the efficiency of the team behind it. Click To Tweet
Engagement happens on multiple levels, and it’s a bit difficult to understand what really makes it tick. This guide makes the exercise easier by defining the 5 best practices for getting your audience glued to your event. Like all goals, it starts with defining the metrics. You also need to create a way for engagement to happen, ideally via the event app. And you need to set expectations about how your audience can participate. Of course, there should also be a way for the sponsors and attendees to suggest how to create these engagement opportunities.
Trade show success largely hinges on the efficiency of the team behind it. You need to ask the right questions to the right people. But getting the right talent is useless unless they are properly utilized. Communication lines should always be kept open, especially if you have contractors and remote staff on your side. This is where your choice of technology will come in. Volunteers are also a great help, so long as you put in the right amount of investment in them to ensure reliability.
Event planning is exciting, and often too is filled with event problems that it turns into stress. Of the many things that could go wrong in an event, these five things are probably the worst: not selling enough tickets, not getting enough budget, juggling too many balls at once, handling too much tech, and not pinning down your ROI. All these can be solved in three-step processes, compiled in this guide. For example, ticket sales can be improved by the trio of social media campaigns, referrals, and follow-ups. All it takes is a little creativity and a lot of knowledge about your playing field.
One of the many important things you could do while planning for your event is making provisions to ensure it’s sustainability. Your catering, for example, should make use of reusable plates and utensils. Plan so that there’s as little refuse as possible, as this is both good for the environment and good for your budget. Educating your personnel about sustainable event practices also goes a long way. You can even nudge your attendees towards the same practice by putting the right recycling signages and highlighting the event’s focus on being earth-friendly.Planning for the worst isn’t the best part of an event manager’s job, but it’s one of the most important. Click To Tweet
Event retargeting takes on various shapes. The most basic idea is to set up tracking pixels on the web that target site visitors when they leave the site and head to other sites. This way, they will be exposed to your brand while browsing the web, and may, therefore, change their mind about not registering for your event. This follows the concept that leads have to be nurtured, and it may require multiple exposures before your potential customer heads to and finishes the sign-up page. There are more forms of retargeting along with their benefits presented in this Bizzabo guide.
Along with the many distractions at home, it is very easy to lose sight of your purpose and motivation while working remotely. This is why it’s important to regain and retain this drive every day. You can use a variety of techniques, from taking time to learn or by leaving the household from time to time, either temporarily or on extended vacations. Finding reasons for celebration and maintaining a strict work routine is also important. You should also clearly delineate your work and home lives, and you may even join a community of like-minded individuals to fight off the feeling of isolation.
Planning for the worst isn’t the best part of an event manager’s job, but it’s one of the most important event problems to handle. But since the worst is often just a hypothetical scenario, you need to be crystal clear about what you’re planning to be effective. This means asking the right questions, getting the right people onboard, and choosing a conducive location for the planning. From here you could assess strong and weak points and assign responsibilities for an effective action plan.
Nobody likes planning for the worst. But having a bunch of people means that unexpected event problems will happen sooner or later. How do you plan for contingencies? Will a small medkit do or do you need an emergency team on standby? How about AV issues, how do you handle those? Tell us your favorite tips to prepare for event problems below!