Without our event team, our events are nothing. It doesn’t matter if team members are ambassadors on the front line helping attendees, or backroom and support making operations work behind the scenes. Everyone on your event team is important.
The challenge is how to care for them despite your own busyness. For starters, remember to thank them and touch base once in a while. Small acts like these motivate people and make sure your team runs smoothly. Also, don’t forget to help them learn new skills by investing in their training, which will benefit everyone including the business.
One last thing is you can share with them is our free 
. More eyes on it help to ensure things run like clockwork when event day comes.
US Convention Centers Break New Ground
As the events industry continues to grow, expectations around events rise with it. Venues are no longer static places and must adapt to the dynamic needs of both the host and the audiences. In response, various convention centers around the US are diligently renovating to keep up with the times. Las Vegas’ Caesars Forum, for example, will feature the world’s biggest pillarless ballroom at 40,000 square feet. Charlotte in North Carolina will be the host of a facility that can host up to 54 breakout sessions at once. New York’s Jacob K. Javits Convention Center, on the other hand, will add up to a million square feet of space by 2021.
Spice up Your Fundraising with These Ideas
Fundraising can turn out to be either boring or overbearing, so get creative with how it’s done. In this article, we have a few unusual examples for adding spice to your fundraising. The activities range from auctioning baskets of gifts to teaching people how to play cards Vegas style. Quirkier ideas even include a game of basketball on the backs of donkeys, and a prank involving pink plastic flamingos! Of course, more common events like fun runs and tournaments (both indoors and outdoors) could work, so long as you handle them well.
Make Your Meetings Experiential
The trend of creating memorable experiences is sweeping through both big and small events. Yes, even regular meetings can be made experiential! But as in everything, you can only create a good experience when your attendees hear your message loud and clear. An experience is supposed to bring your marketing message to life. Once you have figured this out, integrate it into the design of your meeting. This way, you know exactly what to highlight in your venue and content.
It has been proven time and again that events are the primary movers for most companies’ marketing efforts. Click To Tweet
Tech Trends for Your Next Trade Show
Standing out in a trade show means getting lots of different factors right, and one of them is the technology. In the past, scanners and automation software were at the bleeding edge, yet they soon became standard for everyone in the industry. So if you want to be the first adopter of future trends, start checking out facial recognition technology and machine learning. It’s the next step in credentials and data processing respectively. There’s also the matter of standing out through LED-based projection mapping and kinetic lighting. These technologies might be pricey now but since they are popping up in trade shows they’re likely to be more accessible to you in the near future.
Focus on Your Event Team’s Talent Development
Many organizations get the bulk of their client engagement through events. And yet, there are many that simply lump the creation of events together with marketing or sales. But the truth is, your events and event team will benefit greatly by strengthening their talents and skills. This guide debunks three myths that prevent companies from giving their event teams the training they need. It also gives important tips on how to develop a relevant and effective events strategy.
Standing Out in E3 2018
E3 isn’t just a mashup of all things gaming-related. It’s also the top venue for discovering activations that showcase the best event trends. Epic, for example, leveraged their game’s atmosphere and went beyond gaming stations. They also mixed in a fun atmosphere combined with high-tech green screen booths. Sony played it big, with massive theater screens playing live content with huge marquees of the featured PlayStation game titles. Capcom and Marvel both created outstanding photo experiences, while Nintendo threw in their trademark look together with live-streamed tournaments.
How to Measure Event Impact the HBR way
It has been proven time and again that events are the primary movers for most companies’ marketing efforts. However, there are many companies who don’t maximize the advantage events have to offer simply because they can’t accurately measure the impact of their efforts. HBR suggests some best practices for uncovering the impact of your events, by integrating relevant technology and measuring the bottom of the sales funnel. The guide also suggests making different kinds of events for each stage of your sales funnel you want to target. Of course, personal engagement is invaluable, along with striving for hosted events where you can control all variables.
Because experiences are the main focus of today’s events, it's important we recognize the people that make them happen behind the scenes. Click To Tweet
Energize Your Event Team with These Ideas
Because experiences are the main focus of today’s events, it’s important we recognize the people that make them happen behind the scenes. Your event team also needs to feel fulfilled, sometimes outside the success of the event itself. They need to feel recognized, both to let them know they’re doing the right thing. Here are a few strategies you could use to do just that, from writing simple thank you notes to taking care of their needs.
Learning from the Best in Experiential Marketing
For many, creating a good event experience can be a hit or miss, especially when you don’t know exactly what you’re aiming for. While there is no single solution to engaging your audience, there are a few things that could help. Incentives such as giveaways and digital souvenirs are always a plus. Also, VR technology is always something people are curious to try. You can also use mixed reality experiences to weave a story and build recognition. Spreading your brand to multiple locations instead of just a single booth also helps take your audience on a “journey” that integrates into your brand’s identity.
How to Deal with Those “Do I Know You?” Moments
You might have had moments when you thought you met someone before but aren’t really sure. It can be embarrassing if you don’t know how to respond appropriately when they greet you, or if you reply in the wrong tone. This guide presents three simple tips for responding safely to these circumstances, as well as how you could get to know people again without losing face.
Everyone wants to feel special, and that applies to the members of your event team as well. While we can give the usual perks to them, they’ll be most proud of their work when you offer them something no other organization has.
What unique benefits does your event team enjoy that they can brag about to their friends and family? Something they truly enjoy and can boast about?
