This month, Will Curran was featured in an interview for Event Planning Blueprint. He talked about the various benefits of event technology at events, ranging from AV to software solutions.
Ready to start using more technology at your events? Here are some ideas on ways you can make your event even better through the use of technology. As Will puts it, costs will go down, but the experience will go up!
Editor’s Note: This post was updated on 25h July, 2021.
Benefits Of Event Technology: Mobile Event Apps Become The Expected Event Essential
According to Pew Research Center, over half of all Americans owned smartphones in 2013. Since then, the number has been steadily rising. As of 2021, 85% of the entire US population owns one! Event planners, use that to your advantage. It’s never been easier to connect with your attendees than it is these days. Mobile event apps drive attendee engagement at virtual as well as in-person events, deliver real time event information, host multimedia content, and promote social networking in a convenient and familiar interface. Conferences, exhibitions, tradeshows: using an app is a great idea for all kinds of events. Attendees expect to access everything they need in the palm of their hands—it’s the new normal. Leading meeting professionals are realizing that mobile apps are no longer a ‘nice to have’ but rather an event essential.
Benefitting from event technology can be a part of your day-to-day life and business. Professionals in the meetings and events industry work at a frenetic pace, constantly multitasking and squeezing every last ounce of productivity into the day. Time spent transferring information between separate systems that all handle the event cycle is time lost. Luckily for them, technology is here to make all the processes much quicker and more seamless!
It doesn’t make sense to use a different provider for your attendee database, event website, and email marketing needs. Professionals will look to solutions, inclusive of all technology and integrations needed to manage event workflow from start to finish. Ready to start harness the benefits of event technology and using a project management software to help simplify your events? Look beyond the Excel sheets and try Asana: a project management software that can help you get all your information into one place. It’s free for up to 15 people.
Benefits Of Event Technology: Let’s Talk Entertainment!
Event technology isn’t just mobile apps and software solutions, it’s also AV. There would be no events without AV technology and certainly no entertainment. Music festivals, for example, keep upgrading their technology game. As time goes by, they are increasingly just as much about the visual experience as they are about the music and the artists.
Ever since the recession, the business world has ushered in a new era of accountability. It’s made many organizations more attentive to their budgets: what are they spending money for and why? Event planners need to adopt the right analytics and reporting technology to defend their events with verifiable, tangible data. Organizational leadership will demand to know how events are generating a return on investment.
Event Management Joins The Marketing Cloud
Events are the second leading channel for lead generation, coming just behind website traffic. To maximize this important channel, marketers require better solutions for tracking exactly how events impact revenue. This means event management solutions need to integrate with CRM, web conferencing and marketing automation software to help organizations track customer behavior throughout the entire customer lifecycle.
Now that we’ve dipped our toes in the expansive world of event technology and its countless benefits, you might be aching for more informative content about event technology and all things AV. Check out our Event Tech Podcast, so you can always be up to date with the newest happenings in the event tech world. And in case you’re worried that you cannot grasp it all in, remember: partnership is a beautiful thing. Talk to us and see how you can best implement event technology at your next event.