Using Client Gifts To Close More Business: #EventIcons Episode 164

It’s time for another episode of #EventIcons, and this time, it’s all about client gifts. So, it’s no secret that everybody loves gifts, right? They’re a fantastic way to send a message to someone, whether it’s a special occasion or not. However, when we start to talk about gifts in the context of business, things get a little more complex.

When it comes to building customer loyalty, client gifts can be a fantastic weapon. But there is always a tendency to not put enough thought into it or to choose the wrong approach. Today’s guest, John Ruhlin, just so happens to be an expert in using client gifts to close more business. John is the founder and author of Giftology and has been featured in Fox News, Forbes, Fast Company, Inc and New York Times. While becoming the #1 performer out of 1.5 million sales reps for one of the world’s most recognizable brands, John developed a system of using generosity to gain access to elite clients and generate thousands of referrals. He and his firm now help automate this process for individuals and organizations like UBS, Raymond James, DR Horton, Keller Williams, the Chicago Cubs, and Caesar’s Palace.

Curious to find out how you can turn your clients into your own personal sales force to drive exponential growth? Take a seat and press play. Join our host Lindsay Martin-Bilbrey and our very special guest John Ruhlin, as they take us through the world of client gifts giving to drive business growth!

Often times it's the little things that somebody's gonna remember about an event. Click to Tweet

Going all in on a few versus going mediocre on many, and doing so, your close rate goes up through the roof. Click to Tweet

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Below, in our Epic Resources section, we link the awesome insider favorites that were mentioned in this episode! You WANT to check these out! What has been your favorite episode so far? Comment below and let us know!

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John Ruhlin of Giftology (@ruhlin)
Lindsay Martin-Bilbrey of Pathable (@lindsaythecmp)

Check out the epic resources mentioned in this episode:

How do you go about using client gifts in your business? Have you ever considered using it as an avenue towards building loyalty? What was your previous experience like? Let us know in the comment section below!

Lindsay Martin-Bilbrey

An accomplished speaker (though she prefers to be backstage with a headset), #EventIcons host, event prof, and marketer with work featured in the New York Times, Lindsay and team have worked with brands including Ford Motor Company, American Bar Association, Harvard Business School, and many more.