As you know, conferences are the bread and butter of event planners. You plan so many conferences of a similar nature each year that it can be easy to get…
Kristen CooperAugust 15, 2018
Have you ever planned an event just because it was routinely scheduled, rather than being held for a specific reason? You’re not alone. An event’s ‘why’ is often overlooked in…
Kristen CooperJuly 26, 2018
We all want to create an event that is full of uniquely engaging conference speakers, but how do we do that? First, we need to change the way we look…
Jennifer MorenoJuly 25, 2018
We predicted a trend for Artificial Intelligence (AI) to show its potential in 2018, and now we’re anticipating its dominance in the years to come. Notably, in the form of…
Kristen CooperJuly 19, 2018
We’re seeing a 2018 event trend for creating a personalized event experience. That means understanding what the individual (or attendee profile) wants and tailoring aspects of the event to suit…
Kristen CooperJuly 18, 2018
As an event prof, you probably have a good feel for if an event was successful or not. But, with the ability today to measure metrics and pinpoint specific results,…
Kristen CooperJuly 12, 2018
Finding sponsors for events can be difficult especially if you don’t have a core set of sponsors established. With that being said, in order to build conference sponsorship, you have…
Jennifer MorenoJuly 11, 2018
Tech continues to play a more significant role in events, from both a planning and experiential perspective. Excitingly, virtual attendance at events is not only possible but is now becoming…
Kristen CooperJuly 5, 2018
When planning your next conference event, it’s always important to think of ways to add value for your attendees and promote your brand outside of the ballroom. While this can…
Jennifer MorenoJune 28, 2018
