We’re about to get down to the nitty and gritty of behavioral science in event design! This topic will probably send every event professional into overdrive. At the end of the day, events are all about people. Events are about changing behaviors. And behavioral science teaches us about people, what they want, want excites them, and why. As such, knowing these things can be a true game-changer when it comes to event design.
And to help us dive deep into behavioral science in event design, today we welcome Nick Borelli. Nick is the founder of Borelli Strategies, and he dedicates his life and career to improving the experiences of event attendees. Through consulting and guidance, he gives event profs all the tools to elevate their professional undertakings.
So, are you ready to find out more about behavioral science? Curious to know how this exciting science can be applied to events? Then wait no longer! Join our awesome host, Brandt Krueger, and our very special guest, Nick Borelli, as they tackle the exciting world of behavioral science in event design!
Below, in our Epic Resources section, we link the awesome insider favorites that were mentioned in this episode! You WANT to check these out! What has been your favorite episode so far? Comment below and let us know!
You’re watching this recording of our event industry podcast episode here on our blog, but wouldn’t you rather watch live, ask your own questions, and participate in person? Subscribe now to watch live! (We’ll remind you of upcoming episodes.) We would love for you to join us LIVE and bring your questions for our icons.
Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions
Nudge: Improving Decisions About Health, Wealth, and Happiness
Naked Statistics: Stripping the Dread from the Data
What are your thoughts on behavioral science in event design? Did you ever think about bringing these two worlds together? Let us know your opinion in the comment section below!
You’ve heard this before, but it bears repeating: Gen Z is unlike any generation we’ve…
Navigating event attendee data requires the right balance between collecting valuable information and respecting event…
The events industry is a melting pot of talent and diverse backgrounds, with event professionals…
A recently published Freeman report highlights a significant shift in the demographics of B2B event…
The artificial intelligence (AI) revolution is more than a passing fad. Thanks to the increasing…
Imagine an event where the audience takes the reins, curating the perfect musical experience by…
