We’re about to get down to the nitty and gritty of behavioral science in event design! This topic will probably send every event professional into overdrive. At the end of the day, events are all about people. Events are about changing behaviors. And behavioral science teaches us about people, what they want, want excites them, and why. As such, knowing these things can be a true game-changer when it comes to event design.
And to help us dive deep into behavioral science in event design, today we welcome Nick Borelli. Nick is the founder of Borelli Strategies, and he dedicates his life and career to improving the experiences of event attendees. Through consulting and guidance, he gives event profs all the tools to elevate their professional undertakings.
So, are you ready to find out more about behavioral science? Curious to know how this exciting science can be applied to events? Then wait no longer! Join our awesome host, Brandt Krueger, and our very special guest, Nick Borelli, as they tackle the exciting world of behavioral science in event design!
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Below, in our Epic Resources section, we link the awesome insider favorites that were mentioned in this episode! You WANT to check these out! What has been your favorite episode so far? Comment below and let us know!
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Follow our iconic guest on Twitter:
- Nick Borelli of Borelli Strategies (@nickborelli)
Check out the epic resources mentioned in this episode:
Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions
Nudge: Improving Decisions About Health, Wealth, and Happiness
Naked Statistics: Stripping the Dread from the Data
What are your thoughts on behavioral science in event design? Did you ever think about bringing these two worlds together? Let us know your opinion in the comment section below!