Virtual Product Launch Turned Hackathon: A Success Story

Today we’re introducing a success story about a virtual product launch. Socio managed to elevate their virtual event and turn it into a full-scale virtual hackathon. Their goal was to create a collaborative environment and move the community forward as a whole. And not only did they manage to do that, but they became such a success, that the levels of engagement are still up over a month after the event. So how did Socio do it? How did they come up with creative ways to engage sponsors and engage the community at such a high level?

Well, that’s exactly what this week’s episode of #EventIcons is all about! Joining our incredible host Will Curran are Corey McCarthy, the CMO os Socio, and Yarkin Sakucoglu, the co-founder and CEO of the company. And today, they’re teaching us all about their strategy to create a virtual product launch and turn it into a smashing success. So if you’re still confused about the ins and outs of virtual event planning strategy and can’t belive virtual events have tremendous potential, stick around. Press play and join this iconic duo as they walk you through a unique way to plan a successful virtual product launch!

We're hearing right now that no one knows how to do a virtual event. So when we were trying to figure that out we really took on a position of thought-leadership. We wanted to bring many ideas forward at the same time. Share on X A webinar doesn't equal a virtual event. To me, the biggest difference is the community you can build around your event. Share on X There's a lot of value in the pre-event engagement. Flowing all of our questions through the app, polling through the app, and having that as a resource with the right audience is what created our success. Share on X

Are you ready to plan your very own virtual product launch?

Download our free virtual event planning checklist today and learn what you have to do every step of the way to create an unforgettable experience for your attendees. And if you’re looking for the best virtual event production company out there, chat with us! The Endless team is here to help.

Make sure you join us again next week for another iconic episode. In case you’re interested in extra virtual event content, click here to learn more while you wait for another #EventIcons!

Will Curran

Information junkie, energetic, and work-a-holic are just some of the words we can use to describe Will Curran. Aside from spending 20 out of 24 hours a day working as the Chief Event Einstein of Endless Events, you can catch Will ordering a chai latte or watching The Flash with his cats. He is also well known for his love of all things pretzels.