The Events Industry & The Hub And Spoke Method Post-Pandemic

Recently, BizBash shared an article that proposed the hub and spoke method. Now, why does this make sense and what does it even mean? Let us paint a vivid picture for you: as a pandemic sweeps the world, the events industry suffers. But planners and profs alike are resourceful, which is why we’re seeing a huge spike in virtual events. And as days pass, there is only one certainty all of us can agree on. In the words of David Adler, “the world that we knew is over”. Which might seem a little scary and even outright demoralizing at first. But if we really think about it, the fact that the world is changing isn’t necessarily a bad thing.

Because the world is constantly changing! And the events industry changes along with it, making an effort to implement the newest technology and push forward sustainability concerns. As humans and event professionals, we have no choice but to adapt to the new circumstances if we want to survive and, eventually, thrive. So, what can we expect from a world post-pandemic? If things won’t be exactly as they were, then what will they be like?

It’s within this scope that David Adler introduces the hub and spoke method. This is essentially a way to connect small groups of people and speakers across several venues, merging old-school and virtual events together in spectacular fashion. And the Brew Crew has a lot to say about it! So join us this week as Will Curran, Nick Borelli, and Dustin Westling get together to discuss what the hub and spoke model could mean for the events industry and how planners can adapt to the new world. Grab your favorite drink, press play, and don’t waste another minute – let’s talk about the future!

Become part of the new world alongside the hub and spoke method – take the next big step and go virtual!

Download our free virtual event planning checklist today and learn what you have to do every step of the way to create an unforgettable experience for tour attendees. And if you’re looking for the best virtual event production company out there, chat with us! The Endless team is here to help.

Make sure you join us again next week for another episode. In case you’re interested in extra virtual event content, click here to learn more while you wait for another episode of Event Brew!

Dustin Westling

Managing Partner at Calgary-based OneWest Event Design & Logistics. A self-described ‘Senior Millennial,’ Dustin brings his tongue-in-cheek humour and engaged energy to his role as commander-in-chief where he leads a team of talented and talked-about event profs.

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Dustin Westling

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