You’ve heard this before, but it bears repeating: Gen Z is unlike any generation we’ve ever seen. These young professionals and young adults are digital natives who are full of…
Sonja HaydenJune 20, 2023
A recently published Freeman report highlights a significant shift in the demographics of B2B event attendees. With this new generation of younger, more diverse, and more educated attendees emerging, the…
Will CurranMay 18, 2023
Today's #EventIcons guests recently launched a conference in 90 days, growing their attendance from 0 to 5,000 people. That event was a fantastic PLX conference focused on event partner marketing. …
Will CurranApril 21, 2023
In 2020, the COVID-19 pandemic devastated events across the globe. Almost three years later, the United States is finally making a widespread comeback, events included. Still, it’s not enough for…
Nick BorelliMarch 16, 2023
With COVID-19 guidelines loosening up this year, it’s time to tighten up your 2023 marketing plan. If events fell to the wayside over the past few years, now’s the time…
Sonja HaydenFebruary 28, 2023
Do you need to boost attendance and revenue at your events this year? Sometimes event planners need extra firepower to boost their events, and the proper pricing strategies can help…
Sonja HaydenJanuary 24, 2023
Events are an investment, and you need a strategy to get results. Your event strategy is the game plan for how you will get a return on this event. Whether…
Sonja HaydenNovember 23, 2022
After a nearly two-year hiatus due to COVID-19, the events industry returned in all its glory this year. But just when we thought we had overcome the most difficult hurdles…
Sonja HaydenNovember 15, 2022
You’re gearing up to plan your next event, but you already feel overwhelmed between finding a venue, planning your A/V, and picking the perfect caterer. You need a little help,…
Sonja HaydenNovember 8, 2022
