Today's episode of the Event Tech Podcast was inspired by a recent Event Leadership Institute summit where Brandt and Will did a fast rundown on ten event technology trends. For…
The final step in the event management process is a follow-up meeting after the event to discuss the event's overall ROI, attendee and sponsor feedback, and make the necessary readjustments…
Events and experiential marketing have established themselves as some of the most powerful marketing strategies. After all, lived experiences have a much more profound impact on an individual than emails,…
As things currently stand in the events industry, we're planning events in 2022 as if the COVID-19 pandemic never existed. The mask mandates are gone and COVID compliance talk has…
Attendee retention rate is one of the most important event KPIs. When event planners measure how many attendees have attended their events before, they are getting insights into attendee loyalty.…
Thanks to an absolute boom of event technology solutions, event planners can now craft data-based event strategies and measure their event success better than ever before. First, planners define their…
Event platforms can be an event planner's best friend. They have become the building block of a modern event strategy because they offer continuous audience engagement and help event planners…
Event profs have heard it time and time again: hybrid events are the way of the future in the events industry. They've risen from relative anonymity to stardom in 2020.…
After a month-long break, the #EventIcons podcast is back in all its glory! This week's iconic guest is the knowledgeable Gianna Gaudini, an event marketing strategist who understands events inside…
We’re seeing a 2018 event trend for creating a personalized event experience. That means understanding what the individual (or attendee profile) wants and tailoring aspects of the event to suit…