Event gamification kind of sucks right now, but it doesn’t have to. Event organizers turn to gamification to try and drive engagement and rally excitement around an event. But more…
Will CurranJanuary 5, 2023
Our conversation today comes from a question sent in by one of our listeners named Genesis. She asked, “Why do event marketers receive more credit and respect than event planners?” …
Deanna NwosuDecember 1, 2022
You’re in the throes of planning your biggest bash of the year. It’s easy to get excited about sourcing speakers, finding sponsors, and booking your venue, but you can’t overlook…
Sonja HaydenOctober 25, 2022
Every event professional understands that events are a form of marketing - especially in a B2B and B2C world. A Splash study shows that it might be the most powerful…
Sonja HaydenOctober 18, 2022
Planning an event takes a lot of time, but you know that the financial side of it can get expensive fast. You can recoup your costs by charging attendees, but…
Sonja HaydenOctober 11, 2022
Getting caught up in the glitz and sparkle of planning an event is easy. Attendees should enjoy your event, but planning an event isn’t a pure act of kindness. As…
Sonja HaydenOctober 4, 2022
You’ve made an effort to establish a community around your big annual event — way to go! But the hard work isn’t over just yet. At this point, you need…
Sonja HaydenSeptember 27, 2022
With so many events vying for your attendees’ attention, an intentional, targeted event marketing strategy can be an essential way to help your event stand out from the crowd. With…
Sonja HaydenSeptember 19, 2022
Marketing has changed significantly over the last 10 to 15 years. Content marketing has seen a boom in activity. Twenty years ago, content marketing was what people wanted to be…
Nick BorelliSeptember 8, 2022
