Today we are joined by a dynamic duo from GameStop: Samantha Vogel and Judy Payne. Their event department raised millions of dollars in sponsorships and created an event that crosses generational boundaries. They use creative ideas to engage their audience, all while meeting stakeholder objectives. Many event planners struggle to prove and achieve event ROI. If you’re one of those, you can learn a lot from the GameStop case study.
For those not familiar, GameStop is a worldwide retailer and the largest selling retailer in the video game industry. They also own ThinkGeek. On top of these impressive facts, they hold an annual trade show and conference with approximately 5000 store owners, 100-200 international partners, 150 different vendor companies, and 2000 vendor staff. There are over a quarter-million square feet of exhibit space.
And if that wasn’t impressive enough, occasionally they open the tradeshow portion of the conference up to the public which adds roughly an additional 5000 attendees.
In this episode, our iconic guests will answer your burning questions about this truly inspiring GameStop event. They will discuss a wide variety of topics, including the best out-of-the-box ideas for their events in the past, how they work with their sponsors as partners, ways GameStop creates unique immersive experiences and so much more. This is a truly inspiring episode you do not want to miss.
Below, in our Epic Resources section, we link the awesome insider favorites that were mentioned in this episode! You WANT to check these out.
You’re watching this recording of our event industry podcast episode here on our blog, but wouldn’t you rather watch live, ask your own questions, and participate in person? Subscribe now to watch live! We’ll remind you of upcoming episodes. We would love for you to join us LIVE and bring your questions to our icons.
Things pop up all the time, we are constantly implementing new ideas into the show. We are always fine-tuning it. A great tip is during the event when everything is moving so fast if something comes up into my mind what I do is I take… Share on X Don't be afraid of failing, because that's where every huge success comes from. @JudyRAnderson Share on X We consistently come up with fun and creative ideas, and we share those with our vendors. @GameStop Share on XWhat are ways you ensure your sponsors are treated like partners? Let us know.
You’ve heard this before, but it bears repeating: Gen Z is unlike any generation we’ve…
Navigating event attendee data requires the right balance between collecting valuable information and respecting event…
The events industry is a melting pot of talent and diverse backgrounds, with event professionals…
A recently published Freeman report highlights a significant shift in the demographics of B2B event…
The artificial intelligence (AI) revolution is more than a passing fad. Thanks to the increasing…
Imagine an event where the audience takes the reins, curating the perfect musical experience by…
