Today we are joined with a dynamic duo Samantha Vogel and Judy Payne of GameStop. Together their event department raises millions of dollars in sponsorships and create an event that crosses generational boundaries, uses creative ideas to engage their audience, all while meeting stakeholder objectives.

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For those not familiar, GameStop is a worldwide retailer and the largest selling retailer in the video game industry. They also own ThinkGeek. On top of these impressive facts, they hold an annual trade show and conference with approximately 5000 store owners, 100-200 international partners, 150 different vendor companies and 2000 vendor staff. There are over a quarter million square feet of exhibit space, yes, you read that right. If that wasn’t impressive enough, occasionally they open the tradeshow portion of the conference up to the public which adds roughly an additional 5000 attendees.

In this episode, our iconic guests Samantha Vogel and Judy Payne will answer your burning questions about this truly inspiring event. They will discuss a wide variety of topics including the best out of the box ideas for their events in the past, how they work with their sponsors as partners, ways GameStop creates unique immersive experiences and so much more. This is a truly inspiring episode you do not want to miss.

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Things pop-up all the time, we are constantly implementing new ideas into the show. We are always fine-tuning it. A great tip is during the event when everything is moving so fast if something comes up into my mind what I do is I take… Click To Tweet Don't be afraid of failing, because that's where every huge success comes from. @JudyRAnderson Click To Tweet We consistently come up with fun and creative ideas, and we share those with our vendors. @GameStop Click To Tweet


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Will Curran

Author Will Curran

Information junkie, energetic, and work-a-holic are just some of the words we can use to describe Will Curran. Aside from spending 20 out of 24 hours a day working as the Chief Event Einstein of Endless Events, you can catch Will ordering a chai latte or watching The Flash with his cats. He is also well known for his love of all things pretzels.

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