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It’s time to learn about how to create a content database! When an event reaches the end, most planners forget all the amazing content opportunities it can still provide. And especially now with virtual events, the possibilities are endless. Because you have all of these amazing hours of content recorded. They’re at your disposal and, if you make good use of them, at the disposal of your attendees. But what happens once you reach a point where there is simply too much-recorded content? Hours and hours of video of people talking about extremely interesting topics? How do you make it more accessible? And how can you harness it into a digital marketing tool to promote upcoming events?

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Well, that’s exactly what we’ll be talking about on this episode of the Event Tech Podcast! Our incredible host Will Curran is joined by Todd Giannattasio, the co-founder of Ziotag. And Ziotag is the tool event planners everywhere have been waiting for! It’s an AI-powered video player that will help you create a seamless content database using your existing library of videos. The results? More views, increased engagement, and a powerful marketing tool for planners. Are you curious? Then press play and join us on yet another exciting adventure through the world of event technology!

The AI recognizes speaker ID. So if you have a lot of people at your event speaking, it will recognize speaker changes and be able to break them up. Click To Tweet If you're using all that great content you recorded from previous events and putting it on your site, you show up on Google for all of those topics. Click To Tweet On the website, whether you put it behind a paywall or a membership, you're immediately increasing the value of attending your event. Click To Tweet

Start assembling your content database now with your very first virtual event!

Download our free virtual event planning checklist today and learn what you have to do every step of the way to create an unforgettable experience for tour attendees. And if you’re looking for the best virtual event production company out there, chat with us! The Endless team is here to help.

Make sure you join us again next week for another episode. In case you’re interested in extra virtual event content, click here to learn more while you wait for another Event Tech Podcast!

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Will Curran

Author Will Curran

Information junkie, energetic, and work-a-holic are just some of the words we can use to describe Will Curran. Aside from spending 20 out of 24 hours a day working as the Chief Event Einstein of Endless Events, you can catch Will ordering a chai latte or watching The Flash with his cats. He is also well known for his love of all things pretzels.

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