Tackling Commoditization In The Events Industry

Commoditization in the events industry is real. With the overall business paradigm changing, entire job positions are eradicated by advances in AI and automation. So, what are the options for those working in the event planning industry?

Join us today for another amazing episode of #EventIcons, starring Kevin White. Kevin is a recurring guest, with decades of experience telling organizations’ stories through the design and production of live events. He provides an entrepreneurial approach to innovative systems and thinking, moving the needle with audiences on what they think, feel, know, and do. Because of his expertise, he has many tips to give about commoditization in the events industry.

Kevin and Will walk us through the issue of commoditization in the event industry, how it all started, what are the consequences, and how professionals can adequately prepare themselves to tackle it.

That's how you're going to make money, it's your process behind the scenes. How do you get your product to market? Click to Tweet

We can be in a world of inputs and outputs and pricing or we can be in a world of value pricing. Click to Tweet

It's already happening. It's just a matter of how and where and when it's gonna completely overthrow us. Click to Tweet

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Kevin White of XPL (@2XPL)
Will Curran of Endless Events (@ItsWillCurran)

Resources mentioned about commoditization in the events industry:

What are your thoughts on the commoditization of the event industry? Let us know.

Will Curran

Information junkie, energetic, and work-a-holic are just some of the words we can use to describe Will Curran. Aside from spending 20 out of 24 hours a day working as the Chief Event Einstein of Endless Events, you can catch Will ordering a chai latte or watching The Flash with his cats. He is also well known for his love of all things pretzels.