Commoditization in the event industry is real. Despite what we might think, it’s very real for creative industries. With the overall business paradigm changing, entire job positions being eradicated by advances in AI and automation, and the wave of commoditization ready to be ridden, what are the options for those working in the event planning industry?

Join us today for another amazing episode of #EventIcons, starring Kevin White. Kevin is a recurring guest, with decades of experience telling organizations’ stories through the design and production of live events. He provides an entrepreneurial approach to innovative systems and thinking, moving the needle with audiences on what they think, feel, know and do.

Kevin and Will walk us through the issue of commoditization in the event industry, how it all started, what are the consequences, and how professionals can adequately prepare themselves to tackle it.

Are you looking to create a more engaging event? Click here to download our free event planning checklist.

 

That's how you're going to make money, it's your process behind the scenes. How do you get your product to market? Click to Tweet
We can be in a world of inputs and outputs and pricing or we can be in a world of value pricing. Click to Tweet
It's already happening. It's just a matter of how and where and when it's gonna completely overthrow us. Click to Tweet

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Below, in our Epic Resources section, we link the awesome insider favorites that were mentioned in this episode! You WANT to check these out! What has been your favorite episode so far? Comment below and let us know!

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Will Curran

Author Will Curran

Information junkie, energetic, and work-a-holic are just some of the words we can use to describe Will Curran. Aside from spending 20 out of 24 hours a day working as the Chief Event Einstein of Endless Events, you can catch Will ordering a chai latte or watching The Flash with his cats. He is also well known for his love of all things pretzels.

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