So you have an event coming up, and you had the clever idea to create an event page on Facebook. The only problem is you feel like your event page isn’t as successful as it could be. If this sounds familiar to you, it could be time for an intervention. Read on for a list of mistakes you might be making on your event’s Facebook page and ways to get around them:
1.You Give Long-Winded, Snooze-Worthy Status Updates
Status updates that are too long are a surefire way to make your audience lose interest. Instead, use your website and blog for longer posts, and on social media, keep information provocative, concise and to the point.
2.You’re Posting Way Too Often
Don’t feel the need to post repeatedly throughout the day. Do some experimenting to figure out when your target audience is most active, and once you determine this, schedule posts for that time.
3. You Neglected to Add Buttons for Social Sharing
To make your event more visible, you need to incorporate social media networks beyond Facebook as often as you can. The amount of retweets you get on Twitter, shares you get on LinkedIn, and likes you get on Facebook all have a direct impact on the perceived popularity of your event page.
4. You Failed to Use a Powerful Image
As the success of Pinterest has confirmed, we live in a world that is all about images. So, if you want your event page to be effective, you have to use effective images. Promotional posters and fliers are great to use as images. If you don’t have a lot of graphic design resources at your disposal, you should at least incorporate the logo of your company into the image.
5. You Held off on Hashtags
If you aren’t using hashtags on your event’s Facebook page, you’re making a big mistake. Hashtags allow information about your event to be easily accessed by the people you are trying to reach. Get the most out of the hashtag you’ve chosen by using it any time you’re promoting the event. Also, while your event is happening, you should ask those who are in attendance to use your hashtag to post interesting quotes and takeaways from the event.
6. You Didn’t Create the Event’s Facebook Page in Advance
As soon as you’ve got the event on your calendar, you should create the event’s Facebook page. The sooner you create the page, the higher your odds of exposing people to it, and the greater your attendance will be. To avoid confusion, give the event’s page the same name as the event. If your event is smaller in scale, Facebook also gives you the option of creating a private group.
7. You Forgot to Add Important Links
Unless you’re putting the right things on your event page, there is absolutely no point in creating one. On the event page, you should post a link to the event’s website, the registration/ sign-up page, and relevant press releases. Basically, you should think of your event’s Facebook page as if it was a contact form, and you should also be sure to include a call to action.
8. You Didn’t Attempt to Engage on Your Page
Interacting and engaging with your audience is crucial to the success of your event’s Facebook page. ‘Like’ the posts people in attendance create and comment on them. You can also initiate discussions on topics related to the event such as things to bring/ pack, interesting vendors, purpose for attendance, exciting giveaways for those in attendance, the event’s menu, etc.
9. You Put More Than One Event on One Facebook Page
If your company hosts more than one event, that doesn’t mean you should use one page to post all of these events. Rather, it’s much more effective to have a separate Facebook event page for each event you host. For example, CJ Pony Parts hosts several events, but each event is featured on its own individual Facebook event page.
10. You Didn’t Follow Up With Pictures and Posts After the Event
As soon as the event ends, you should post pictures, thoughts about how the event went, etc. This is great publicity, and it will make the people who missed out definitely want to be there next time!
If you’ve been making any of these mistakes on your event’s Facebook page, the good news is it’s not too late to fix them! Unless of course the event has long since passed, in which case, there’s always next time.
Adrienne Erin is a social media marketer and marketing writer. She loves studying social campaigns to see what makes them tick.