The events industry is on the cusp of change. As we exit the pandemic era, companies are looking to understand how they can drive event-led growth and how events can,…
Will CurranNovember 4, 2022
You’re in the throes of planning your biggest bash of the year. It’s easy to get excited about sourcing speakers, finding sponsors, and booking your venue, but you can’t overlook…
Sonja HaydenOctober 25, 2022
Every event professional understands that events are a form of marketing - especially in a B2B and B2C world. A Splash study shows that it might be the most powerful…
Sonja HaydenOctober 18, 2022
Sustainability is a hot-button issue for consumers around the globe. There was a 71% increase in online searches for sustainable goods — plus, public concern for the environment has grown…
Sonja HaydenSeptember 7, 2022
The event venue is where attendees eat, drink, network, and engage with your content. In short, it’s where the magic happens. But 40% of events are expected to be virtual…
Sonja HaydenSeptember 1, 2022
So, you’re planning a big event for your company — kudos to you! Event planning isn’t for the faint of heart; you certainly have a lot on your plate. Not…
Sonja HaydenAugust 25, 2022
Attendee retention rate is one of the most important event KPIs. When event planners measure how many attendees have attended their events before, they are getting insights into attendee loyalty.…
Anja GrcarApril 13, 2022
Thanks to an absolute boom of event technology solutions, event planners can now craft data-based event strategies and measure their event success better than ever before. First, planners define their…
Anja GrcarMarch 24, 2022
The community model has established itself as one of the biggest event trends of 2022. So much so that many event platforms are now in fact calling themselves community platforms…
Anja GrcarMarch 2, 2022
