A recently published Freeman report highlights a significant shift in the demographics of B2B event attendees. With this new generation of younger, more diverse, and more educated attendees emerging, the…
Regular events are one of the best ways to boost your pharmaceutical brand. Whether you’re hosting a training, conference, product launch, board meeting, peer dinner, or investigator meeting, high-quality pharmaceutical…
With COVID-19 guidelines loosening up this year, it’s time to tighten up your 2023 marketing plan. If events fell to the wayside over the past few years, now’s the time…
Conference breakout sessions are a staple at every conference because they boost audience engagement and have the potential to make events truly unforgettable. They can make or break your event;…
People are growing increasingly more aware of the ways their lifestyles affect the environment, and they expect organizations to step up their sustainability game, too. Sustainability has become an important…
So, you want to plan an event. If your head is spinning, don't worry: it's all completely normal. Take the event planning process one step at a time. How about…
Do you know how to make a good presentation? It’s critical to the success of your event that presentations go well. It’s a common occurrence for presentations to fall flat.…
Let's get those event ideas muscles working, shall we? To all the nay-sayers, and all the non-believers out there, take note! Because today's episode of #EventIcons is all about keeping…
It's time for another Whiteboard Wednesday, so take a seat and let's talk video switchers. Yes, this week's episode is all about this small piece of equipment that you may…
It makes great sense that franchises and many other business models can benefit from conventions that enable employees across locations to interact with one another. Planning franchise conventions doesn't come…