Warner Brothers came to Endless to transform a blank canvas shop in So-Ho Manhattan into the lively pop-up show, the Get Animated Invasion.
Warner Brothers
Objectives
Warner Brothers was launching its new streaming service and was wanting to bring consumers in to experience their favorite cartoons and try out their newest streaming service. The goals was to generate foot traffic and a large amount of social media mentions.
Challenges
- The venue selected as an old retail store so it had to be renovated from the ground up.
- Had to match the Warner Brother cartoon branding exactly
- The turn around time for the project was 2 weeks
Key Results
Attendance and social posts exceeded expectation
Event came in under budget
Started a national marketing campaign for Warner Brothers
Solutions
Endless fabricated each piece of the event completely to the clients specifications. In some cases, Endless created new designs to be able to fit within the clients budget and strict timelines. Endless also provided over 100 iPads for visitors to watch the cartoons on and managed all of the internet, IT, lighting, sound, video, and special effects.