Are you focusing on your events audience engagement this year? Well, you should! Of course, engaging a tired and jaded audience isn’t easy and that’s why we’re here to help.
To find answers, you can dig into the science behind engagement. What makes our brain turn on for some activities and off for others? You also have to feed the needs of the audience to capture their attention and interact. And don’t forget to use technology, since interactivity is built into it.
If you need more, drop by our audience engagement webinar. You can get in for free and you can even access it on mobile!
Intuit as a platform may be mostly about numbers and finances, but they haven’t forgotten the power of engagement. This was apparent at their QuickBooks Connect Conference, which demonstrated different techniques to keep their attendees happy and engaged. At the meet, they designed spaces specifically made for networking opportunities. They also focused on first-time experiences, with technology playing a key role in keeping interaction alive. Of course, at the core of the event was a set of relevant and directly-usable content that the attendees could take home.
There are four basic needs for every attendee. If an event is to be unforgettable, those four needs have to be fulfilled. First is the practical need, which is the core reason why your audience is there in the first place. What do they expect to take away from the event? Next, there are demonstrative needs, which are more personal in nature. Then, there’s the transformative facet of the event, where connections are potentially made. And finally, there are the transcendent needs that seek to make a lasting impact from the event’s proceedings. Read more to know how to fill in these four needs for a memorable event.
Did you know that neuroscience draws a clear and significant connection between being happy and creative, and being engaged? Or that emotions can be passed on to a crowd of people within two minutes? It is also true that by feeling comfortable, people are much more likely to let down the usual “fight or flight” guard and switch to a “social engagement” mode. Then, there’s the importance of storytelling in effective communication and learning, as well as the importance of priming to bolster learning and curiosity. Audience engagement is both an art and a science, and paying attention to its scientific facet can unlock the answers on how to make even better events!There are four basic needs for every attendee. If an event is to be unforgettable, those four needs have to be fulfilled. Click To Tweet
Thought leadership conferences are the new breed of buzz-worthy events popping up. Now, it’s attracting high-end travelers who seek to break the boundaries of the mind. Hosted in various cities that have previously established themselves through events and tourism, these conferences succeed through offering something compelling and groundbreaking. Of course, to entice travelers, they also embody the culture of the host city and offer all new takes on touring the locale.
Being a social media manager means you need to keep up with the latest trends and tools in tech. It also means that you need to have the requisite set of skills for the job. From the basic writing and editing skills to the more technical SEO and copywriting know-how, a social media manager is truly a jack-of-all-trades. She should have no shortage of soft-skills, either, as the job comes with its fair share of customer support concerns. Diligence and strategic thinking are also highly-valued traits, so make sure to sharpen them!
Interaction is a key factor in audience engagement. It also happens to be one of the strong points of technology. The key here is to create innovation, instead of just rehashing the same old trends. Touchscreen kiosks, for example, are already available in various events the all over the world. But what if you can use them not just to serve information, but also to register and admit attendees? Or, what if you can use VR (now a staple of most events) as a means to create shared experiences, or to explore a different “dimension” related to the event? There are various technologies that can be implemented in innovative ways, to give your event attendees something to wow over.Chatbots are fast becoming the next big thing when it comes to streamlining event processes. Click To Tweet
Chatbots are fast becoming the next big thing when it comes to streamlining event processes. In other industries, chatbots have proven their worth, with as many as 27% of people thinking they could probably buy stuff from a chatbot! For the events manager, these AI would present a new way of offering personalized service, allowing them to craft a different event journey for every attendee. These bots could also help anywhere from ticketing and registrations to networking and post-event strategies.
Getting a new person on board can be difficult, especially when you have to show them the ropes. Everything would be better with good documentation, but how do you go about making it? Trainual is a web app that helps you put everything about your work in one place, so others can pick up on it. It’s searchable, and is invaluable in helping train new team members, no matter what field you are in! Now you don’t need to have different docs for your processes, policies, and various roles, a must for handling complex events!
Depending on your outlook, remote work can be draining. For one, you don’t have the company of colleagues to help you through the day. So what can you do? You can always follow your normal go-to-work routine to prime your mind and body. You can also avoid distractions by tuning out calls and messages, and by organizing an effective workspace. When you need to, you can always step out of the house and work someplace else, like a coffee shop or a shared workspace. And don’t forget to factor in your break time when working from home, to avoid burnout.
Here at Endless, we’re no strangers to working remotely. And I think it’s now mandatory for most industries, including events, to be able to work anywhere. Got any remote work tips and tricks? Share it to us @helloendless!