Are you thinking beyond the surface of event sponsorship? Sure almost every event requires sponsorship but long gone are the days that it is enough to just plaster up a few banners from your sponsors and call it good. Now more than ever before event sponsors need to enhance your event and your attendee’s experience, and planners need to be able to highlight the benefits that your event can bring to potential event sponsors. You should have a mutually beneficial partnership with your sponsors.
In this episode, Peter Poehle returns to offer his annual update on the status of event sponsorship. He will answer questions about what sponsors truly need, mistakes planners make in proposals, inbound sponsorship and so much more. Always useful, always interesting, this is a don’t miss episode!
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Below, in our Epic Resources section, we link the awesome insider favorites that were mentioned in this episode! You WANT to check these out! What has been your favorite episode so far? Comment below and let us know!
You’re watching this recording of our event industry podcast episode here on our blog, but wouldn’t you rather watch live, ask your own questions, and participate in person? Subscribe now to watch live! (We’ll remind you of upcoming episodes.) We would love for you to join us LIVE and bring your questions for our icons. This is all for you!It is very difficult to measure the success of sponsorship directly. I believe that you should try to really build this long-lasting relationship with your leads that you generate during your show to make the most out of your event… Click To Tweet The key for me for a good sponsorship activation is to create added value @peterpoehle Click To Tweet If you want sponsors, make a move, go where they are @peterpoehle Click To Tweet
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Follow our iconic guests on Twitter:
- Peter Poehle of SponsorMyEvent (@peterpoehle)
- Tahira Endean of Intentional Event Design (@TahiraCreates)
Check out the epic resources mentioned in this episode:
- Understanding Conference Sponsorship
- State of Event Sponsorship in 2018 – #EventIcons Episode 97
- C2 Montreal
What are your favorite event sponsorship experiences you have seen at events? Comment below and let us know.