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This week’s episode of #EventIcons will tackle the amazing world of design thinking for events. Your favorite podcast will have a few episodes dedicated to design, and how it impacts the world of events coming up. As such, today we’re talking all about design thinking, and how this solution-based approach can be an asset for event planners. When it comes to planning, the eyes should always be on the prize – and in this case, the prize is your attendee experience.

So, what is design thinking and how does it impact this experience? How can you use it, and in a proper way that delivers the best possible results? In order to help answer these questions, joining our hosts Brandt Krueger and Lindsay Martin-Bilbrey is Lisa Perrine. Lisa is an experienced designer, communication strategist, and CEO of Cibola Systems. She and her colleagues focus on the human elements of AV communication: the interplay between workplace culture and communication, how people experience media, and how individuals interact with technology. Additionally, Lisa approaches her work with a mixture of curiosity, creativity, and the expertise gained from completing over 1000 consulting engagements.

It’s time to take a trip down the brave new world of design thinking! So, put your seatbelt on and press play because we’re about to turn your world (and thoughts) upside-down!

Are you looking to create a more engaging event? Click here to download our free event planning checklist.

The important thing here is to have a lot of different types of thinkers in the space, and people with a lot of different kinds of experience. Click to Tweet
The reality is, the end user is whoever is going to be there at the event and experience it, so they become part of the design all the way through. Click to Tweet
When you're having an event, give people attending the event the opportunity to help you design your next event. Click to Tweet

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Below, in our Epic Resources section, we link the awesome insider favorites that were mentioned in this episode! You WANT to check these out! What has been your favorite episode so far? Comment below and let us know!

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Check out the epic resources mentioned in this episode:

What do you think about using design thinking for events? Do you have any previous experience with it? Let us know about your thoughts and experiences in the comment section below!


Lindsay Martin-Bilbrey

Author Lindsay Martin-Bilbrey

An accomplished speaker (though she prefers to be backstage with a headset), #EventIcons host, event prof, and marketer with work featured in the New York Times, Lindsay and team have worked with brands including Ford Motor Company, American Bar Association, Harvard Business School, and many more.

More posts by Lindsay Martin-Bilbrey
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