Navigating event attendee data requires the right balance between collecting valuable information and respecting event attendee privacy. But with rapid advancements in technology and law that struggles to keep up,…
Nick BorelliJune 15, 2023
A recently published Freeman report highlights a significant shift in the demographics of B2B event attendees. With this new generation of younger, more diverse, and more educated attendees emerging, the…
Will CurranMay 18, 2023
As event professionals, we’re constantly striving to create meaningful experiences for attendees and stakeholders while working within limited resources and a budget. In-kind sponsorships are relationships where a business sponsors…
Nick BorelliApril 27, 2023
Amid industry-wide event budget cuts, global inflation, and nationwide layoffs, teams across the events industry are forced to decide which things to keep, remove, or reduce in the budget. So…
Will CurranApril 13, 2023
In 2020, the COVID-19 pandemic devastated events across the globe. Almost three years later, the United States is finally making a widespread comeback, events included. Still, it’s not enough for…
Nick BorelliMarch 16, 2023
As event professionals, we often reflect on our past experiences and wonder what we could have done differently. Hindsight is 20/20, and it's natural to have moments of regret or…
Deanna NwosuMarch 2, 2023
In recent years, “cannabis” and “marijuana” have been hot topics of interest for event professionals. And with the increasing legalization of the psychoactive drug, conversations around cannabis for events are…
Nick BorelliFebruary 16, 2023
Event goals are what you aim to achieve before, during, and after your event, and they impact almost everything event professionals do. So what happens when you crush your goals?…
Will CurranFebruary 2, 2023
As an event professional, you likely rely on some degree of creativity and inspiration to design events, drive innovation, and make your mark on the attendee experience. But when the…
Deanna NwosuJanuary 19, 2023
