You’ve heard this before, but it bears repeating: Gen Z is unlike any generation we’ve ever seen. These young professionals and young adults are digital natives who are full of…
Sonja HaydenJune 20, 2023
With COVID-19 guidelines loosening up this year, it’s time to tighten up your 2023 marketing plan. If events fell to the wayside over the past few years, now’s the time…
Sonja HaydenFebruary 28, 2023
2022 is in the books, folks. 2023 is a squeaky, shiny new year that promises brands plenty of opportunities (and a few challenges). So, what can we expect in the…
Sonja HaydenFebruary 14, 2023
Do you need to boost attendance and revenue at your events this year? Sometimes event planners need extra firepower to boost their events, and the proper pricing strategies can help…
Sonja HaydenJanuary 24, 2023
The holiday parties are upon us, but colder weather means that COVID-19 is on the rise. Many companies may opt to exercise caution and consider pivoting to virtual and hybrid…
Sonja HaydenDecember 20, 2022
As an event planner, you know virtual and in-person events require a completely different setup. But before you get too entrenched in booking speakers or drawing up venue contracts, it’s…
Sonja HaydenNovember 1, 2022
You’re in the throes of planning your biggest bash of the year. It’s easy to get excited about sourcing speakers, finding sponsors, and booking your venue, but you can’t overlook…
Sonja HaydenOctober 25, 2022
Planning an event takes a lot of time, but you know that the financial side of it can get expensive fast. You can recoup your costs by charging attendees, but…
Sonja HaydenOctober 11, 2022
Sustainability is a hot-button issue for consumers around the globe. There was a 71% increase in online searches for sustainable goods — plus, public concern for the environment has grown…
Sonja HaydenSeptember 7, 2022
