After a nearly two-year hiatus due to COVID-19, the events industry returned in all its glory this year. But just when we thought we had overcome the most difficult hurdles…
Sonja HaydenNovember 15, 2022
As an event planner, you know virtual and in-person events require a completely different setup. But before you get too entrenched in booking speakers or drawing up venue contracts, it’s…
Sonja HaydenNovember 1, 2022
You’re in the throes of planning your biggest bash of the year. It’s easy to get excited about sourcing speakers, finding sponsors, and booking your venue, but you can’t overlook…
Sonja HaydenOctober 25, 2022
Every event professional understands that events are a form of marketing - especially in a B2B and B2C world. A Splash study shows that it might be the most powerful…
Sonja HaydenOctober 18, 2022
Planning an event takes a lot of time, but you know that the financial side of it can get expensive fast. You can recoup your costs by charging attendees, but…
Sonja HaydenOctober 11, 2022
Getting caught up in the glitz and sparkle of planning an event is easy. Attendees should enjoy your event, but planning an event isn’t a pure act of kindness. As…
Sonja HaydenOctober 4, 2022
You’ve made an effort to establish a community around your big annual event — way to go! But the hard work isn’t over just yet. At this point, you need…
Sonja HaydenSeptember 27, 2022
With so many events vying for your attendees’ attention, an intentional, targeted event marketing strategy can be an essential way to help your event stand out from the crowd. With…
Sonja HaydenSeptember 19, 2022
Creativity is part of what makes you an event superstar. But it can be hard to get creative when you’re worried about budget approvals and other logistics. That’s why many…
Sonja HaydenSeptember 12, 2022
