You’ve heard this before, but it bears repeating: Gen Z is unlike any generation we’ve ever seen. These young professionals and young adults are digital natives who are full of…
Sonja HaydenJune 20, 2023
Regular events are one of the best ways to boost your pharmaceutical brand. Whether you’re hosting a training, conference, product launch, board meeting, peer dinner, or investigator meeting, high-quality pharmaceutical…
Sonja HaydenApril 4, 2023
Corporate events like conferences, workshops, and seminars communicate important information, but who says they have to be stuffy and boring? A bit of fun never hurt anyone. In fact, fun…
Sonja HaydenMarch 21, 2023
With COVID-19 guidelines loosening up this year, it’s time to tighten up your 2023 marketing plan. If events fell to the wayside over the past few years, now’s the time…
Sonja HaydenFebruary 28, 2023
2022 is in the books, folks. 2023 is a squeaky, shiny new year that promises brands plenty of opportunities (and a few challenges). So, what can we expect in the…
Sonja HaydenFebruary 14, 2023
Do you need to boost attendance and revenue at your events this year? Sometimes event planners need extra firepower to boost their events, and the proper pricing strategies can help…
Sonja HaydenJanuary 24, 2023
It’s no secret that inflation is out of control. As of November 30, 2022, inflation in the U.S. clocked in at 7.11% — and consumers are feeling the pinch at…
Sonja HaydenJanuary 10, 2023
The holiday parties are upon us, but colder weather means that COVID-19 is on the rise. Many companies may opt to exercise caution and consider pivoting to virtual and hybrid…
Sonja HaydenDecember 20, 2022
Whether you opt for an in-person or hybrid event, you need the right venue to create a truly captivating experience. Newbie event planners will often pick a venue, negotiate a…
Sonja HaydenDecember 13, 2022
