Commoditization in the events industry is real. With the overall business paradigm changing, entire job positions are eradicated by advances in AI and automation. So, what are the options for those working in the event planning industry?
Join us today for another amazing episode of #EventIcons, starring Kevin White. Kevin is a recurring guest, with decades of experience telling organizations’ stories through the design and production of live events. He provides an entrepreneurial approach to innovative systems and thinking, moving the needle with audiences on what they think, feel, know, and do. Because of his expertise, he has many tips to give about commoditization in the events industry.
Kevin and Will walk us through the issue of commoditization in the event industry, how it all started, what are the consequences, and how professionals can adequately prepare themselves to tackle it.
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Follow our iconic guest on Twitter:
- Kevin White of XPL (@2XPL)
- Will Curran of Endless Events (@ItsWillCurran)
Resources mentioned about commoditization in the events industry:
- Sh*t Event Planners Say – #EventIcons Episode 26
- The Biggest Takeaways from the Global Event Forum – #EventIcons Episode 154
- The Future of 5G at Events – Event Tech Podcast
- Win Without Pitching
What are your thoughts on the commoditization of the event industry? Let us know.
