Whoa, whoa, whoa! What are you doing looking at trends from 2016?! That time has already passed! Be sure to look at our guide to 2017 Event Trends right here!
The events and meeting planning industry is constantly changing. As planners it is our job to know what are the newest trends so we can provide the most ideal attendee and client experience possible. Each year, we cover the top trends that are affecting the events industry and share our predictions for the next year. Want to see what our predictions were for 2015? Read our blog post from last year which we cover the top meeting and event trends. You didn’t come here for last year’s predictions though, so without any delay, here are our top predictions for 2016.
1. Attendee Engagement
Marketing teams and product managers have long bought into the engagement game. They have keenly implemented technologies such as Eventinterface to engage attendees and create community pre-, during and post-event around their brand, cause or product. It is no longer just about the event; it is about creating community and engagement from the moment a participant signs up.
Event planners have traditionally cared more about getting the logistics right. However, with events becoming more experienced-based, planners are now playing an important role alongside the marketing department and the product development team around engaging attendees through the full lifecycle of the event. Events will no longer be judged on revenues alone. Benchmarks will be set for engagement levels and increased overall participation by onsite and at home participants.
Attending an event should be fun. Participants should not have to worry about their safety. Planners however will need an increased awareness of security best practices to prevent and prepare for any eventuality. In the age of increased treat of terrorism, it is no longer enough to have a first-aid kit hidden under the registration table. Professional planners will have to become well versed in understanding event security in 2016. For more on event security and emergencies read this article.
3. Participant Matchmaking
Events are The Dating Game. Hundreds or thousands of people getting together, all selling, buying, learning and networking. It is impossible to connect with all attendees in person. Participant matchmaking will become more common. Stand-alone apps and end-to-end planning tools are available to facilitate this. To stand out, planners must integrate these tools to provide additional ROI for attendees, sponsors and exhibitors, and participant matchmaking leads to increased engagement and attendance.
4. Streamlined Tools
Is your head spinning yet? There is an app for almost everything you want to accomplish at your event. Every blog tells you that mobile is the next big thing; the reality however is that few planners ask what attendees want. Only a relatively small number of attendees download and actively use the multiple apps that are made available for an event. At Eventinterface we have seen more planners move away from the multiple tools approach and opting in to one tool to accomplish all aspects of registration, engagement, program and community building. We believe we’ll see a merging of tools in the near future, offering more streamlined experiences for attendees.
5. Bespoke event locations
Ballrooms and event venues serve a purpose, but they are just a bit boring. In the past few years, many caterers and retail stores have successfully opened pop-up locations, creating amazing temporary culinary and shopping experiences. We believe the same could be done for events. Bringing the creativity of the pop-up concept to events, creating one of a kind event experiences in empty lots, warehouses and rooftops. It’s not a full-blown trend yet, but it is gaining steam and we love it!
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