In an attempt to move more people during a single event than ever before, Uber teamed up with Endless to create a legendary event experience their riders at the Waste Management Phoenix Open.
Uber
Objectives
Uber was looking to streamline it’s event process for it’s largest single event, the Waste Management Open. The engineer team had created a “PIN” system to help speed up riders being matched with drivers. They were looking to create a positive experience for riders as they typically had to wait on average 1 hour or more for an Uber ride in years past.
Challenges
- Riders did not enjoy waiting for their Ubers and therefore were switching to competitor options.
- Riders had never used the new “PIN” system before.
Key Results
More Uber rides than any other event in history
Increased rider conversion rate by 25%
Created a replacatable system that was then used for events across the country.
Solutions
Endless created an experience that educated riders through the use of video and well placed signage. In addition, Endless created an experience that was both on-brand and high-energy to keep riders entertained while they waited for their rides. In addition, Endless created charging stations since having your phone fully charged is critical using the Uber app.
250,000
ATTENDEES
6
DAYS EVENT
+10
NPS SCORE
