Looking for a way to communicate their new vision and culture, Morton Salt relied on Endless Events to provide a high-quality and interactive live stream.
Morton Salt
Objectives
Looking for a way to communicate their new vision and culture, Morton Salt relied on Endless Events to provide a high-quality and interactive hybrid event. The event allowed employees worldwide to tune in to their company’s live town halls. With a combination of polling, Q&A, high-quality video, and audio, the Endless Events team made the quarterly meetings for Morton Salt more engaging than ever before.
Challenges
- As Morton Salt became a larger and more global company, it faced two challenges.
- How should the brand convey the appropriate business information to employees while making the content engaging for multiple languages?
- Long before hybrid or remote work was a thing, Morton Salt had to solve these same challenges head-on.
Key Results
Employees gave the Morton Salt communications team more positive feedback about the town hall experience than ever before. The company communicated critical business updates more efficiently, and its communications team reduced its workload. Morton Salt continued to work with Endless for years to come.
Solutions
We focused on incorporating a more organized presentation approach for Morton Salt. Endless strove to keep employees engaged through excellent content and great event production, breaking down an in-depth look at the business into an entertaining and immersive experience. Endless created a hybrid event platform to allow employees to relay feedback and ask individualized questions. We utilized the latest translation and captioning technologies and cutting-edge live stream technology to engage Morton Salt employees worldwide, regardless of location or internet reliability.
+45
eNPS compared to +25% before working with Endless
100
increase in attendance for the town halls
500
increase in engagement (comments, questions, poll responses, time watching screen)
