Every Sunday we will be posting an interesting and relevant TED Talk in a series aptly titled:

Sunday TED Talks

Some will be pertaining to business practices, some will be pertaining to marketing tactics, and some will be related to the industry. Today’s TED Talk was given by Shawn Achor about rewiring your brain to see the world in a more positive light, statistically improving your work and cognitive function.

Shawn Achor – The Happy Secret to Better Working

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Shawn Achor is the CEO of Good Think Inc., a research firm focusing on studying positive outliers with the goal of increasing happiness which directly affects your work life and cognitive ability. The Harvard graduate is the author of New York Times best-selling books Before Happiness and The Happiness Advantage.

In this TED Talk, Shawn Achor humorously discusses the affects of positivity and happiness on people and the resulting change in their work life and personal life. Achor consults at companies and encourages employees to take steps that will alter the way their brain perceives positivity in the world around them. This change in perception causes increased happiness in people which in turn increases creativity, work ability, brain cognition, and more.

As event professionals, we know how hard our jobs can be. With long hours and high stress levels, event planning and production can be a very intense profession to get into. Achor’s points can definitely be applied to professionals in the industry. I mean, come on, we DO have amazing jobs!

What do you think about Achor’s thoughts on increasing positivity to increase creativity and efficiency? Do you utilize some of the thoughts that were touched on in this talk? Leave a comment and let us know what you think!

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Matt Walker

Author Matt Walker

Matt has been involved in marketing and event management for the better part of the last decade, planning concerts and comedy shows of national and local scale, tour managing various brands on national tours, coordinating VIP experiential marketing, and developing marketing plans for entertainment and technology companies. When he's not writing blogs and event managing at Endless, you'll find Matt playing hockey, attending concerts, going on weekend trips, drinking IPAs, working on graphic design projects, and having a good time with his friends.

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