Nike, teaming up with AKQA, recently rolled out a full-sized LED basketball court inside their China-based House of Mamba. As a part of the Nike RISE Tour, Kobe Bryant of the NBA’s Los Angeles Lakers came to the House of Mamba to host the RISE Tour event on location. 30 young basketball players from all over China were selected through an entry process to be able to come, test out, and train on this amazing LED court with one of the biggest stars in basketball. On top of looking amazing and providing top-notch visual effects, the LED playing surface displayed responsive drills based off of Bryant’s play and movement. Markers on the LED court show where players should be, how they can improve, and were used to train these young players.

In the first video below, you can see a quick peek into the building process of the court and its application at the event. The second video shows a longer, more detailed documentary of the event at the House of Mamba and the young players using the court.

Video:

Photos:

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What do you think of this technology? Do you think it will help train athletes? Will we see more of this in the future? What other applications can we use this technology for?

Comment below with your thoughts!

Video credit: SB Nation

Photo credit: Nike









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Matt Walker

Author Matt Walker

Matt has been involved in marketing and event management for the better part of the last decade, planning concerts and comedy shows of national and local scale, tour managing various brands on national tours, coordinating VIP experiential marketing, and developing marketing plans for entertainment and technology companies. When he's not writing blogs and event managing at Endless, you'll find Matt playing hockey, attending concerts, going on weekend trips, drinking IPAs, working on graphic design projects, and having a good time with his friends.

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