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🔥 The Best of the Best:

✨ Need some additional help making sure you budget for event marketing? Download our Event Budget Spreadsheet Template! 


🏈🎵 The biggest day for football … and music?

We have talked about the biggest night for music and the nominations for the biggest night for film, so why don’t we keep the love going and talk about one of the biggest nights for American sports: The Superbowl.

This is another massive event where we just have to sit and marvel at the amazing production that goes into this event every year. Not only is there an important game to live-stream, but there is also a whole entire concert to produce.

This year was reminiscent of Beyoncé and Bruno Mars’ 2016 half-time show where people were wondering why there was a football game right in the middle of a Beyoncé concert.Capture

Shakira and JLo absolutely owned the stage and added some extra entertainment for those who aren’t fully invested in football. The pop stars not only put on a show, but they also paid homage to their Latin culture and shared the stage in a beautifully empowering way.

In terms of putting on an event, that is the kind of feedback from the audience that anyone would love to hear. Not only was it an exciting game, but everyone was engaged the whole way through due to this stunning performance.



🎟️ How effective is your event marketing? (24-minute read)

As an event prof, you probably have a good feel for if an event was successful or not. But, with the ability today to measure metrics and pinpoint specific results, it’s essential to be able to show how event marketing efforts were successful. Kristen Cooper wrote an article explaining exactly what metrics to look at and how to learn from these insights!


✨ Related articles and resources



🎤 How many is too many when it comes to microphones? (10-minute video)

Okay so you are getting ready to talk to your AV company and they want to know the list of equipment you will need for your event. Everything sounds pretty straight forward so you tell them you only need one handheld mic since you only have one MC. I’m sorry to tell you, but that is wrong. Will Curran filmed a great episode of Whiteboard Wednesday on how many microphones you’ll really need for your event.


✨ Related articles and resources



▶️ Latest shows and podcasts



📆 Upcoming events

February 12th – Will is going to be speaking in Phoenix about the Top Event Trends of 2020 (tickets are almost sold out!)

March 24th – Will and Brandt are speaking at MPI’s Northern California Annual Conference and Expo



🌎 Where in the world is Endless?

Did you know we’re complete remote across the world? Let’s see where the team is this week…

  • Karmen just got back from her two-month trip in Croatia
  • Andrew is in Los Angeles for the week!



💥Silly Scientific Findings

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Who would’ve thought that this would be one of the most talked about moments from this year’s super bowl? Based purely from this, I just know 2020 is going to be an interesting year 😆

💡 Got one last thing for ya!

We’ve got some familiar faces on OnePlan’s list of 25 Biggest Influencers in the Events Industry!

Shout out to Nick Borelli, Will Curran, and Brandt Krueger for making the list!



Have a wonderful week!

Sarah Christl

Author Sarah Christl

It all started when my mom... met my dad.... they fell in love... and then they had me. Hi, I'm Sarah. And my life... is kind of crazy. Marketing Lab Director. Lover of memes. Curator of content.

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