A new generation is coming of age, one that’s born into connectivity, big data, and mobility. What kind of event tech do we need to cater to this new breed of event attendees?
This week, we talk about some of the newest innovations in event tech. The biggest one of these is Google finally giving event pages the love we deserve. We also share some real talk about how events really get planned, and the right way to engage millenials.
Google’s mobile search engine has just received an upgrade that is sure to make the event industry happy. The search giant says they will now be prioritizing events whenever someone uses their app. A new, event-focused search page will pull up not just the name of the event but also the summary of activities. This feature draws data from sites like Eventbrite, Meetup, and others. While this functionality is only initially available in the US, Google expects it to roll out to other parts of the world soon. This is a heaven-sent for event professionals who know how hard it is to rank an event in Google results!
Each year, New York’s Metropolitan Museum of Art holds the biggest night in fashion. The Met Gala draws all the Hollywood, art, and music A-listers in a themed costume event, which celebrates the “Art of the In-Between” as this year’s theme. But hosting an event of this magnitude is no walk in the park, and has to run like clockwork. Planned by experts in the field and taking all year, the Met Gala is a work of art in itself. Take a peek behind the scenes, learning how everything from the theme to the creative use of space is created and executed.
Millennials tend to be the most volatile among all audience types, mainly because they need to tons of activity to stay engaged. Despite this, they know exactly what they want from an event. The secrets to keeping them tuned in is the next trend in the event industry. Millennials also have an innate entrepreneurial mindset, which is blended directly with the search for Instagram-worthy experiences and the search for balance and fulfillment. Learn how to channel these characteristics so you can engage this very unique market.[Tweet “Google says they will now be prioritizing events whenever someone uses their app”]
Large meetings and events have long moved on from being boring talks into something more fun, like festivals. However, it’s still easy to get lost in a larger setting, especially if there is little in the way of forming connections amidst all the hustle and bustle. The secret seems to be in the creation of intimate, small-group meetings within meetings. Roundtables, focused-group discussions, and specially orchestrated mini-events for networking are great solutions to ensure the conversation keeps on flowing.
A job in the event industry brings with it a lot of pain, though sometimes it’s easier to just shrug it off and keep working. At times though, it’s important to face these issues in order to find solutions. From hellish lead times to clueless clients to extreme competitiveness, here’s a taste of the whirlwind of issues all event professionals have to face. In the end, these are the same things that might just be keeping us on the job!
Measuring yourself is one of the most best ways to stay on the track to success. But when it comes to events, there are countless variables to keep track. What are the key performance indicators or KPIs that you need to keep updated? Here is a comprehensive list of 20 KPIs: from the check-in numbers all the way to social media metrics. The list also includes some things few events people bother checking, such as the sponsorship satisfaction, the number of profile views for each speaker, and the cost per customer acquired during the event.
Video has ceased to be simply a form of media, and has begun being a frontier of multimedia progress. Aside from 3D, 360, and live video, interactive video is another innovation that is taking center stage. By giving the viewer a role to play, it opens up new dimensions of connection and immersion. Warner Brothers took their shot as early as 2015, as they used an interactive, gamified experience in lieu of a simple trailer. The UK Resuscitation Council took the concept for a spin to educate people about CPR, and Deloitte used it as a means to hire the right people. What can interactive video do for your brand?[Tweet “Creativity is something that event professionals need to have in spades if they are to succeed.”]
Creativity is something that event professionals need to have in spades if they are to succeed. However, sometimes there’s no ever-springing fountain of creativity to be found in tough times. The solution? Drop everything and just do something, anything. Brainstorming and collaboration is fine, but sometimes it takes a simple mindless activity to really let the creative juices out. By letting the mind wander and letting go of all distractions, one can better tap into that hidden well of talent that reaps rewards in the business.
Productivity is a weird thing. Though there are rules on how to stay productive, they are more like exceptions. Sure, there are common-sense ideas like waking up early, rigid organization, and minimizing distractions. You can read up on all the tips and tricks, but in the end, what’s important is understanding your own way of working. Set things up so that you can use everything to your advantage, including your own laziness and vacations.
It’s always easy to see success, but hard to appreciate the sacrifices beneath it. Here are some of the secrets behind the achievements of the most successful people around. Some of these tricks might surprise you. One person turned away from to-do lists and another focused on negatives, anticipating future failures. Another even advises to avoid meetings altogether!
Event planners like you are a creative bunch. You not only can cook up unique ideas for events but you can seem to be able to solve hairy problems under extreme pressure. What was the last time you showed people just how creative you are? What was your best creative experience where people not only took notice, but also praised your ingenious ideas and spot-on solutions?