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Not all events need to done in person. Whether it’s a purely online event like a webinar or a hybrid event where online participants can be part of a real life event, virtual events can be a welcome addition for your audiences. Gain the trust of your audience by learning the ropes and getting an event planning certification.

Make sure to mind your tech as well and update your systems for the smoothest event experience. And keep in mind that you registration should go without a hitch so attendees start their connection with you on a positive note.

Tips for these and more can be found below. Want event more event tips? Subscribe to our blog!

Boost Your Event ROI with These Tips

While it’s important to make the event memorable for the attendees, it is also important to make it a success for the company business-wise. The data you collect should also be used, and not left sitting unutilized. The tech doesn’t have to be cutting-edge, but getting the right event tech would help you maximize the value of your investments. And of course, consider the best practices in the industry so you don’t lag behind in engagement.


The Trade Show, from the Eyes of Attendees

For any attendee, the trade show and its booths will always be the center of attention. But when it’s held in a different city, the locale comes into play in a big way when creating a richer experience. This is why it’s important for you as an event organizer to make the whole event as seamless as possible. Take note not just of how the local tourist spots can be highlighted, but also how things like transportation can be best arranged. You should also consider how the attendees move not just when inside the trade show, but also while in different segments of the city. This will help you curate a more engaging and holistic experience.


Doing Online Registration Right

We know that online registration can be used to boost your event attendance, but it’s another matter getting it to work right. Without an emphasis on navigational ease, for example, many potential registrants could fall to the wayside. If you build an event page from the ground up or manage everything in separate platforms, you might miss out on helpful tech that stops you from wasting resources that are best spent in making the event better.

The days leading up to an event have the most influence on the outcome of the event itself. Click To Tweet


Getting out of Dodge: How to Cancel an Event

Imagine your event getting canceled unexpectedly due to something out of your control, like a local natural disaster. This could leave a bad taste in the mouth of your would-be attendees unless you manage the communications right. To do this, make cancellations a part of your event planning. Include all the decision makers, and find out who can make the cancellation call. Next, work on the order of the message recipients so that the most important people know about the cancellation first. The key is for you and your team to stay professional through these trying times.


Making Use of Tech for Pre-Event Planning

The days leading up to an event have the most influence on the outcome of the event itself. This is where the bulk of your efforts are, so it’s important to get the tech details right. Make sure to update all your tech, such as programs and antivirus databases. Check if your IT team is onboard as well and that you’ve filled AI tech-related job orders. When choosing a wifi device, make sure to invest in a 5GHz machine that’s sure to work smoothly in a pinch.


Handle Virtual Events Better, Get an Event Planning Certification

Due to their convenience, virtual events allow you to have an unprecedented number of attendees. But it’s easy to lose track of things, especially since virtual events need a different set of skills versus what you might be used to. This is where an event planning certification comes in handy.  Event planning certification allows you to make the tough decisions before the event, such as whether to go free or paid or how to manage logistics.


Marketing Your Next Event like a Pro

There’s a myriad of tools to use for event marketing, and not all of them are effective. Here are eight of the most powerful ones, ranging from the harnessing AI to maximizing social media network reach. Drive engagement and really focus on how your event can leave its mark on your attendees. By getting the right people to attend and turning them into ambassadors post-event, you’re one step closer to meeting your ROI and corporate goals.

Get the right people to attend and turn them into ambassadors post-event makes you one step closer to meeting your ROI and corporate goals. Click To Tweet


Are AR and VR Really the Future?

There has been much hype about AR and VR and how they could be used in novel ways. But these cutting-edge technologies (including next-gen sound equipment) aren’t the staple we expect them to be. Still, they are very powerful tools, especially if you want your attendees to experience total immersion. AR / VR is also helpful if you want systems that not only show reality but dissect it in meaningful ways. The tech is mostly there, it’s just up to you to apply it.


Video Tools for the Budget-Conscious

Not everyone has a mammoth budget to allocate to video coverage. If this is you, you’re in luck since there are still a few good ways to promote your video to social media. Biteable, for example, allows you to create video ads and presentations through templates. You can also use Magisto to create videos with the help of an AI. For blog posts, you can also use Lumen5 to make accompanying videos. All these have free and paid tiers, so you can launch a campaign without breaking the bank.


The Different Remote Communication Styles to Use

There are many situations wherein remote communication applies. You may, for example, be broadcasting your thoughts to a wide audience via content writing. You can either communicate just by stating the facts, or by coming up with a more human approach. Spontaneous communication is another style to try out. What’s important is to know how effective these are in different contexts, and what technique to use and when.



Disaster strikes more often these days so it pays to be prepared, especially when handling crowds of event goers. What’s the number one tip you can give so that other event planners don’t get caught unprepared? What do you think is the best event planning certification available today? Let us know below!


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Glenn Santos

Author Glenn Santos

Glenn has been writing about technology, productivity and lifehacks for 10 years now. He was previously an editor for Android Authority and Geeky Gadgets, and was one of the first contributors for Startup Weekend's main blog.

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