Every event planner wants high attendance for their event. That’s why we think it’s important that you have a checklist for marketing your event to get as many attendees as you can. Creating online content is one critical step in your event marketing strategy. Creating and running a blog where you share all the event news is, however, only half of the way. The other half is knowing how to promote your content to attract readers, and eventually attendees, a topic separately approached in an article from this week’s selection. Also, being a successful event planner requires a large network you can rely on when needed. How you can build successful relationships through networking is another favorite topic you’ll find out more about below.
Nowadays, event marketers have five main channels to explore to get to their audience: social media, e-mail invites, event website, word-of-mouth and direct mail. To encourage people to respond to event invites, we need to address in a consistent way the best practices for marketing an event. Online content plays a big role on different fronts and coming up with multiple formats (webinars, videos, pictures, slide presentations, blog posts, etc.) is a winning strategy. The event website should have the richest content of all platforms. After all, it’s where people expect to find every resource there is about your event. Using videos and pictures from past events as well as videos from your future speakers is highly recommended as this is going to create excitement around your event. Also, whatever information you have about your event, make it available online. People need all these details because they need to assess the value the event would bring them. Here is a helpful marketing checklist to go through with every event you need to promote![Tweet “Whatever information you have about your event, make it available online.”]
When it comes to online content, there are people arguing that creating the content should be only secondary to promotion. Others favor content creation as the main driver for both new and return readers. How can content be best promoted so that it reaches as many readers as possible? The first thing we need to take advantage of is our list of subscribers that will be receiving our new posts by e-mail. Including sharing buttons within the e-mail will make it easier for them to share the content if they think it’s worth it. Webinars and white papers rank among the best when it comes to the open rate of the e-mails they are promoted by. Also, sticking to a social posting routine that promotes the same content multiple times over several weeks is beneficial to build up more traction for your blog posts. There are some publishers that have ventured into promoting the same content nine times in one week, and they have seen positive results which only enhances that they should keep using this rule. Find out three other important rules for strategically marketing your online content so as to reach a wider audience!
Social media has become an indispensable part of any marketing plan. With all the tracking analytics available, it is possible to measure your efforts and estimate the value social media brings to your brand or business. You can start measuring the value of your social strategy by knowing both yours and your competitors’ current status. Then you should set goals to reach using these benchmarks. Once the goals are defined, measuring the value is just a matter of constant monitoring and occasional adjustment based on the tracked data. Another way of determining the success of your social media strategy is when the context is limited to a specific campaign with specific goals. The success of the social media strategy can be measured in many ways, and the value it provides has different meanings for different people. Depending on who your audience is, the social value is more relevant when measured in conversions (executives), engagement rate (managers) or response rate (customer service). Find out more about measuring the success of your social media strategy!
How you start off your mornings is going to set the tone for the whole day. With this in mind, there are a few things to think about when preparing ourselves for a new day at work. These little things will help us gain a success-focused mentality and be more productive during the day. As our morning in the office starts, we shouldn’t be jumping directly into work. What we should do instead is figuring out where we left off the previous day/ week and what’s the most important thing to be accomplished today. We also need to get comfortable at our desk and place everything in order. Besides the organizational details of your work, it’s important to have your attitude in check as well. Start your day with a smile on your face to reflect a pleasant expression and drive away any negative thought that would distract you from reaching your goals for the day. These are just some of the fundamental rules of your office mornings. Go on reading to discover more mind-healthy habits successful people have in the morning!
Since its launch this year (March 26th for iOS and May 26th for Android), Periscope has grown amazingly quickly reaching an incredible milestone in such short time. 10 million people are currently Periscope users, out of which 2 millions are active daily. The live-streaming app opens wide opportunities for event planners, but also raises potential legal issues they may be facing. On one hand, by allowing users to stream content from the event, the potential reach of your event and brand is unimaginably high. On the other hand, in the case of speakers’ presentations, copyright infringement issues could occur, which is why is essential to set the terms right and clear in the contracts you sign with your speakers. Read a more detailed case for supporting the use of Periscope by event planners.
Whenever we need to provide negative feedback, either to our employees or one of our colleagues, we should be careful not to harm the relationship. Especially when giving feedback to employees, you need to care for the relationship and deliver feedback in a way that isn’t hostile. The purpose of giving negative feedback is to help change the employee’s behavior for the better and not to get revenge or reinforce your power and authority. Knowing this will make it easier to control your emotions and offer feedback with the honest intent of helping the other person. Only when they will perceive your supportive attitude and good intentions, will they start listening to your feedback, see the value of it and use it purposefully. Find out more about delivering negative feedback to your employees’ in a way that improves their behavior and performance at work![Tweet “The purpose of giving negative feedback is to help change the other person ’s behavior.”]
Depending on their age, people fall into different generations. They are commonly known as Generation Z (under 18), Generation Y or Millennials (age 18-32), Generation X (age 33-46), Baby Boomers (age 47-65), and Mature (age 66 plus). According to a recent study released by the International Association of Conference Centres (IACC), meeting planners have specific preferences when it comes to choosing a venue for their events. These preferences are likely to depend on the generation the planner belongs to. While the way they do business and their venue selection criteria are two things that separate them, all meeting planners, regardless of their age, seem to agree on how the meeting space should be designed and what purposes it should serve. Check out more findings from the report on how different generations of meeting planners choose to do business with event venues.
Networking needs to be about making a connection and building a relationship with that person. Some people today have a different understanding of networking and go very aggressively after their own interests. For this reason, networking may seem cold and distant, when, in fact, it should be agreeable at the least. In the end, through networking you should be reaching out to the people you like, trust and respect. To be an efficient networker, you need to practice careful listening and honest engaging into the conversation. And one of the best ways you can start a potentially valuable relationship is to put your connections at the other person’s disposal in case they need help. Continue reading to find out more about what actions on our side makes networking successful.[Tweet “To be a good networker, practice careful listening and honest engaging into the conversation.”]
For getting access to an event, attendees are required to have an identification of sorts. The most common badges used at events are barcoded, but lately, RFID systems have started to be widely used as well. Depending on the event and the budget you have available, you can choose one of the two technologies. Both of them share the advantage of automating the data collection at registration, thus making check-ins a smoother process. Beyond these similarities, barcodes and RFID systems have their specific features that make one or the other a better choice depending on what each event organizer needs. Take a look at this easy-to-follow infographic about the pros and cons of these two technologies![Tweet “71% would buy an event ticket if a friend had recommended the event.”]
With 1.49 billion users and counting, Facebook is one of the social platforms with the highest potential to help your business grow. It’s an absolute must to include it on your checklist for marketing your event. You need to be careful though not to post overly promotional content because Facebook penalizes this sort of aggressive marketing by limiting its occurrence in the news feed and thus limiting its reach. Publishing helpful and engaging content that the followers are interacting with is the key to winning and enlarging your audience. Selling tickets for your event can greatly benefit from the social referrals Facebook can easily drive. A recent survey found out that 71% would buy an event ticket if a friend had recommended the event. You can also boost your event sales by adding a Buy tickets button that would take users directly to the event website. Continue reading to find out more information about Facebook as a powerful sales tool for your event!
We hope you find this information useful for promoting your event and conducting an effective social media strategy. What’s on your checklist for marketing your event?