Filming using a remote controlled drone is becoming more and more popular. Videographers and photographers of all different backgrounds have begun using this process to gain a unique perspective at a fraction of the cost and a fraction of the risk of using a helicopter or other method of capturing these bird’s-eye views. Some of the resulting video footage and images are truly stunning. Let’s take a look at a video recently capture of a fireworks show:

dji-phantom-2-with-gimballThis video of a fireworks display on the 4th of July shows the capabilities of utilizing a drone to capture videos and photos. The uploader of the video, Joe Stiglingh, filmed the show using a DJI Phantom 2 (remote controlled drone) and a GoPro Hero 3 Silver (camera).

This video shows the truly stunning capabilities of creatively using drones to capture video or photos of a potentially dangerous, but very interesting situation. It gives us a perspective that would be impossible to get otherwise. This leads us to a question: how can we use drones to capture better video and photos at events? Here are just a few of the ways we can use this technology to our advantage:

1. Film your crowd

Some of the coolest pictures from events are pictures of the large crowd in attendance. It helps show how popular your event was, how large it was, and the type of people at your event. Attendees can look for pictures or video of the crowd on your company’s social media pages and can try to find themselves. Giving a new viewpoint of the attendees will make people more interested in looking at the video or photos.

2. Capture close-ups of live performances

Most events have some sort of live performance element. Whether it’s a live band, a DJ, a lecture, a product unveiling, or another live performance, they are some of the biggest drawing factors for events. Getting unique pictures and video of these performances will give you fantastic marketing materials for you company and will allow your brand to reach new people in new mediums.

3. Find a unique perch to use for a timelapse

A somewhat common practice for event planners is to film a timelapse of the setup of the event or of the event itself. For larger events, a bird’s-eye view timelaspe will be the best way to actually show everything that is happening during the timelapse and show the large scale of the event. Using a drone to find a perch from which to film can give you a better looking timelapse without spending tons of money.

There are plenty of ways event planners can use this technology to capture amazing footage at their events. What are some of the ways you would use a drone at your event? Comment below!

Image Credit: Ben Curtis at Associated Press, ATEC-3D

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Matt Walker

Author Matt Walker

Matt has been involved in marketing and event management for the better part of the last decade, planning concerts and comedy shows of national and local scale, tour managing various brands on national tours, coordinating VIP experiential marketing, and developing marketing plans for entertainment and technology companies. When he's not writing blogs and event managing at Endless, you'll find Matt playing hockey, attending concerts, going on weekend trips, drinking IPAs, working on graphic design projects, and having a good time with his friends.

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